eCommerce Reports and Reporting Insights
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The Ecommerce Search Shift
We are proud to present our latest report on the eCommerce search experience in collaboration with Feedonomics (powered by Commerce):…
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Full-Funnel Digital Marketing
We are happy to share our latest report, ‘Full-Funnel Digital Marketing: A guide to customer behaviour and what drives purchasing…
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The Giving Economy: How Social Impact and Sustainability Drive Ecommerce Growth
We are excited to present you with our ‘The Giving Economy: How Social Impact and Sustainability Drive Ecommerce Growth’ report…
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Personalisation in 2025
We are happy to present you with our ‘Personalisation in 2025’ report in collaboration with Bloomreach. Inside you will find…
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Retailers’ insights, expected trends, and winning strategies
We’re excited to share our ‘eCommerce Growth Report 2025’ supported by industry expert Shopify. This report reveals retailers’ expectations for…
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Black Friday and Christmas Review 2024
We are excited to share the results of our study in collaboration with Corvidae & Ecommpay, detailing Black Friday and…
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The State Of Retail Email Marketing
We are excited to share the results of our email study in collaboration with GetResponse, detailing the state of retail…
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eCommerce checkouts
We are excited to present our report, ‘eCommerce Checkouts: UK Retailers Reveal Their Checkout Strategy and Performance,’ supported by Ecommpay.…
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The State of Site Search in eCommerce 2024
We are happy to share our comprehensive report on enhancing customer engagement in eCommerce through site search and product discovery.…
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Transforming E-commerce Delivery: Key Insights for Meeting Customer Demands
It’s our pleasure to present you with our Transforming E-commerce Delivery: Key Insights for Meeting Customer Demands report, supported by…
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Insights into UK Customer Perceptions and Preferences
It’s our pleasure to present you with our Insights into UK Customer Perceptions and Preferences report, supported by topic experts,…
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Promotions & Loyalty Schemes: Market Insights and Best Practices
It’s our pleasure to present you with our Promotions & Loyalty Schemes: Market Insights and Best Practices report, supported by…
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Consumer Home Delivery Report 2023/4
We are delighted to present you with our ‘Consumer Home Delivery’ report, supported by nShift. We are now in our…
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Black Friday & Christmas Review 2023
We are delighted to present you with our brand new ‘Black Friday & Christmas Review 2023’ report, supported by SheerID.…
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IMRG Delivery Service Index
We are delighted to present you with our brand new ‘IMRG Delivery Service Index’ report, supported by nShift. During May…
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Build Lasting Customer Connections With Better Digital Experiences
We are thrilled to present you with our ‘Build Lasting Customer Connections With Better Digital Experiences’ report, supported by Epsilon.…
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The Power Of Personalisation & AI In Ecommerce
It is with great pleasure to present you with ‘The Power Of Personalisation And AI In Ecommerce’ report, supported by…
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Ecommerce Leaders’ Opinions On Growth Strategies For 2023
We are thrilled to present you with our ‘Ecommerce Leaders’ Opinions On Growth Strategies For 2023’ report, supported by Glopal,…
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Customer Acquisition & Retention – An Optimisation Guide 2023
We are delighted to present you with our ‘Customer Acquisition and Retention – An Optimisation Guide 2022/3’ report, supported by…
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Consumer Home Delivery Review 2022/23
We’re delighted to present you with IMRG’s UK Consumer Home Delivery Review 2022/23, supported by Huboo. Our survey tracks the…
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Navigating the Returns Challenge: A Retailer’s Guide
Returns are a reality for any retail business that deals with customers. While it’s important to accommodate customer returns when…
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Last Mile Delivery: What Consumers Want In 2023 & How Retailers Can Take Control
After a profoundly enigmatic, tumultuous, and perhaps even anxiety-ridden peak period, where many retailers struggled to meet delivery demands due…
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Black Friday & Christmas Review 2022
The festive cheer continues at IMRG as we partner with nShift to present you with Black Friday and Christmas trading…
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The Modern Consumer: how shoppers are behaving in a cost-of-living crisis
UK inflation remains close to a 40-year high and is forecast to stay elevated in 2022 before slowing down in…
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The Product Data Challenge in the UK
What do buyers want, and how can retailers optimise their product data to match this? We live in a data-driven…
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Adapting Your Retail Strategy in a Tough Climate
It’s been a tumultuous few years for online retail. Where are we now, and what can we expect to see…
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Site Navigation and Personalisation
IMRG are excited to be working alongside Lucidworks, to conduct an important investigation into how customers navigate sites and utilise…
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Cross Border Commerce: Insight Into International
IMRG conducted a survey to establish what countries retailers were delivering to, whether they offered cross border commerce, and in…
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Online Retail & Customer Chargebacks
This report, with the help of Justt, looks at how big an issue chargebacks are for UK retailers, how often…
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Optimising Customer Acquisition and Retention
IMRG conducted a survey to gather information on customer acquisition and retention with the aim to provide industry benchmarks and…
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Online Retail Performance: Looking Back to Move Forward
As we leave 2021 behind, it seems as though a lot has changed within the space of a year. We’ve…
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Black Friday and Christmas Review 2021
Alongside Christmas, Black Friday is arguably the most important time of the year for many retailers. With the support of…
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Fashion Connect 2022: Key Learnings
IMRG’s physical Fashion Connect 2022 took place at The Hurlingham Club, in Fulham, on 9th February 2022. The day was…
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What’s the Outlook for Online Fashion Retailers?
Supported by Certainly The world of online fashion retail is shifting, as we’ve observed rapid changes in the way that…
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How Supply Chain and Cyber Threats Are Impacting Digital Channels
Supported by Lockton Major changes in consumer demands and behaviour over the last two years have triggered a transformation in…
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All I Want For Christmas Is… Online Retail Customer Christmas Wishlist
Supported by Emarsys As Christmas 2021 approaches, shoppers are looking ahead to the festive season, thinking about buying their Christmas…
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UK Consumer Home Delivery Review 2021
Supported by nShift & Maru We’re delighted to bring you IMRG’s UK Consumer Home Delivery Review, 2021/22. Our survey tracks…
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Five Key Things to Understand About Customer Behaviour & Expectation
Supported by Epsilon & Avalara Over the past year, there have been many enforced changes to how we have been…
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Four Things That Could Impact Performance Over Black Friday
Supported by Epsilon & Avalara In the run up to peak trading, retailers are thinking about how best to maximise…
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Local Is The New Global
Supported by Gophr Much has been written about the changing face of retail forced on the industry by recent events.…
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Change (ing) faces of retail
Summary Recent events have led to a massive upheaval in the retail sector. Retailers 5 year investment plans either became…
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Home & Garden Sector Report 2021
Summary IMRG’s first deep dive in the H&G sector coincides with one of the most turbulent trading periods in recent…
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Five charts illustrating the state of online delivery
Summary On 21-22 April 2021, IMRG ran a virtual summit focusing on online delivery and how it has been impacted…
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Revolutionising e-Retail: Unleashing the Power of Product Pages for Enhanced Sales and Relationships
Supported by Talkoot Summary Retailers are spending exorbitant sums on different SEO and advertising tactics but could be overlooking one…
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The Returning Conundrum
Supported by ReBOUND Returns Summary Returns is an integral part of the customer proposition. For customers it is one of…
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Retail – Driving Customer Loyalty In A Digital Era
Supported by Emarsys Summary Much has been written about the massive changes that the pandemic has wrought on to the…
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Beyond the Buy button
Supported by OSF Digital Summary Marketers and business strategists have a long track record of developing acronyms to describe the…
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Valuing Home Delivery Review 2021
Supported by Wincanton Summary This is the eighth in the series of the bi-annual IMRG Valuing Home Delivery Review, first…
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2021: More of the same or new beginnings for eRetail?
Supported by Adobe Summary To borrow from the beautiful game’s vernacular, 2021 looks like it will be a game of…
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Fashion Connect Report 2021
Supported by Avalara and Remarkable Commerce Summary The last 12 months have not been particularly good for those selling clothing…
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Consumer Home Delivery Review 2020/21
Supported by parcelLab Summary It is an interesting year to publish the IMRG Consumer Home Delivery Review. Inevitably, many of the…
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Optimising search on retail sites
Supported by Lucidworks Summary The last 18 months have seen a massive change in the face of retail. With most…
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The 3 pillars of customer loyalty
Supported by Epsilon Summary Last year was a tough one for retailers globally. As coronavirus-enforced national and regional lockdowns were…
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Five charts to sum up 2020 in online retail
Supported by Emarsys Summary The pandemic had a negative impact on many business sectors. Retail, with nonessential stores forced to…
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The Click & Collect Evolution
In Retail
Supported by nShift Summary Click & collect has established itself as a standard fulfilment channel in mainstream retail, but it…
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Winning Website Optimisation Strategies
Supported by BigCommerce Summary The online retail market has ballooned in 2020, with the coronavirus pandemic accelerating an already-in-motion trend…
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Data Week Report 2020
Supported by Avalara Summary Three of the largest UK retailers made significant data plays in 2020 by appointing new directors…
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Customer Week Report 2020
Supported by Epsilon-Conversant Summary From dealing with a surge in demand for e-scooters to addressing what growing interest in e-gaming…
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What long-term impacts will the coronavirus have on online delivery?
Supported by Amazon Shipping Summary Leading into the coronavirus outbreak, customer expectation around delivery seemed to be hardening. According to…
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Delivery Week 2020 Report
Supported by Avalara Summary Retail delivery and returns propositions continuously evolve, but the coronavirus has shifted customer fulfilment patterns like nothing…
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Building for Competitive Growth
Supported by Proximis Summary There have been many attempts to describe, succinctly, what modern retail looks like. The crux of…
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IMRG UK Click & Collect Review 2020
Supported by Vaimo and Magento, an Adobe Company Summary The IMRG UK Click & Collect Review 2020 is designed to present…
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Retail in the 2020s – Embracing Green to Turn Red into Black
Supported by Logistics Reply Summary The advent of digital commerce has changed the way in which customers consume. Choice is…
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IMRG Returns Review – 2020
Supported by Metapack Summary The 2020 IMRG Returns Review is the first of the series, motivated by the increasing importance…
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IMRG Data Report – How to Refine the Checkout to be SCA-Ready
Supported by J.P.Morgan Summary Payment provision is a vital part of any transaction. However, having invested a lot of resources…
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IMRG Data Report – 5 things we learnt from Black Friday 2019
Supported by Magento Summary In the lead-up to November – and, therefore, Black Friday – this year the trading climate…
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IMRG Data Report – The Customer Is Always Right
Supported by Zendesk Summary Customer support is becoming an ever-more complex operation. The days of just answering queries over the…
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IMRG Data Report – UK Consumer Home Delivery Review 2019/20
Supported by GFS Summary Welcome to the IMRG UK Consumer Home Delivery Review – 2019/20. Over the past 11 years…
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IMRG Data Report – Considerations for optimising early stages of customer journeys on retail sites
Supported by Conversant Summary Attracting new visitors to your site can be an expensive business, but once you actually manage…
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IMRG Data Report – Increasing Customer Conversion
Supported by J.P. Morgan Summary There is no doubt that retail overall is facing many challenges in 2019 and online…
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IMRG Data Report – Online Delivery: Balancing the Books
Supported by GFS Summary What follows is a short thought-piece from IMRG in conjunction with GFS, intended for tier 2 retailers.…
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IMRG Data Report – Online Delivery: Balancing the Strategic Scales
Supported by GFS Summary What follows is a short thought-piece from IMRG in conjunction with GFS, intended for tier 1 retailers.…
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IMRG UK Consumer Home Delivery Review 2018/19
Supported by GFS Summary Welcome to the IMRG UK Consumer Home Delivery Review – 2018/19, which is a landmark edition…
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IMRG Data Report: Customer Funnel Stage 2
Supported by Conversant Summary Do your customers browse your online product ranges but rarely add-to-basket? IMRG have conducted an extensive…
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IMRG Christmas and Black Friday 2018 Review
Supported by IBM Summary Black Friday has demonstrated a remarkable ability for refusing to settle down into a reliable pattern.…
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IMRG Data Report: Best practice for optimising search on smartphones
Supported by IBM Summary The content for this report is based upon a dedicated study we undertook in relation to…
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