IMRG conducted a survey to gather information on customer acquisition and retention with the aim to provide industry benchmarks and insightful trends.

The aim of our survey was to best understand the links between retailers’ practice and strategy, and how this impacted the results they saw. We sought to understand the correlation between strategies such as loyalty schemes and marketing or cookie consent, and how this plays out in the results which retailers see in their data.

IMRG are delighted to be collaborating with Epsilon, to conduct important research into the challenges and key areas to focus on when it comes to retailers acquiring and retaining customers.

This Reports Key Themes:

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    Loyalty Schemes

    Are loyalty schemes effective in driving repeat custom?

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    Marketing & Cookie Consent

    Cookies, Pop-Ups and Tracking.

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    Acquisition & Conversion Rates

    Which channels produce the best website conversion?

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