Introducing the new Digital Dashboard KPI Hub

The new KPI Hub will allow you to track the industry average of 30+ vital ecommerce metrics, from marketing revenue split to site search usage, enabling you to enhance your customer journey – from start to finish.



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The ultimate benchmarking experience

Metric Performance

From Revenue Growth and Conversion Rate, to Website Traffic Volume and Add to Bag Rates, you can overlay your results and discover how you compare against key industry performance metrics. The Digital Dashboard KPI Hub is designed to give you the insight needed to enhance your ecommerce strategy.

Sector Analysis

Benchmark your online performance against your direct competitors through access to comprehensive sector-by-sector trends. The Digital Dashboard presents data from over 200 retailers, delivering immediate granular insight on the market sectors you need.

Industry Performance

Benchmark your sales performance against the rest of the industry through access to week-on-week, month-on-month, and year-on-year sales data. From small companies, to large enterprises; from multi-channel to pureplay: you can access specific data to suit the needs of your business.

Overlay Analysis

By inputting your own sales data, the Digital Dashboard gives you the ultimate data benchmarking experience. You can overlay your own sales data against specific time frames and key metrics of importance, then filter across a range of options to obtain precision market comparisons.




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Join companies of all sizes and from all sectors

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Frequently Asked Questions

What happens at the end of the two week free trial?

At the end of your two week free trial it’s time to decide whether you would like to join the IMRG membership community, take some time to decide what’s right for you, or simply walk away having enjoyed two weeks for free!

If you’d like to continue using the dashboard, we have various memberships for retailers, ecommerce leaders, and technology partners, which give you access to the Digital Dashboard.

Our pricing page gives you more information about which membership types give you full access to the Digital Dashboard.

Our Retailer and Technology Partner membership pages give you more information about each type of membership type.

Is my company data anonymised?

Yes, all of your data is 100% anonymised and we guarantee that your data is in safe hands.

Our data policy ensures that none of our members are able to figure out what data belongs to which member.

All of the data within the Dashboard is anonymised and aggregated by trusted IMRG Data Experts.

If you’d like more information about how we manage the data you provide, please contact us at [email protected].

Do I have to provide data to gain access to the Digital Dashboard?

You don’t have to provide your company’s data to access the Digital Dashboard, but this means that you won’t be able to use the Dashboard to its full potential.

By providing your data you will be able to overlay this within the Dashboard and gain the full benchmarking experience.

When you overlay your data in the Dashboard you can benchmark your business against all of the key metrics that we track.

The data that we require you to provide is:

  • Gross revenue
  • Gross number of orders
  • Total traffic sessions

Don’t worry if you don’t provide your company’s data, you will still gain access to all of the key features within the dashboard, including general market data and all key metric trend analysis.

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Gain instant access to the Digital Dashboard

Take a two week free trial Contact sales