Discover how our community works
Grow your business through the power of
data, analysis, and insight
Benchmark your business through the power of data
Online optimisation
Gain access to the critical benchmarking information you need to analyse against your own results and find out how you can optimise you digital strategy. We report on over 80 metrics from customer funnel and marketing channel data, to returns and customer acquisition / retention data.
Benchmark your business
Benchmark your own performance against over 200 leading retailers, and let the numbers inform your business growth strategy. Track monthly and weekly online sales data across 40 market categories from, beauty to DIY and womenswear.
Real-time market data
The Digital Dashboard offers immediate granular intelligence on the market sectors you need. With instant comparison of your own sales data, this will give you the information you need to inform strategy.
Inspire your ecommerce strategy through expert analysis
Adapt your business
Gain unique insight into the “what, where, why, how” of online customer behaviour. IMRG tracks the online performance of hundreds of retailers. This unique source of data addresses dozens of different performance metrics derived from more than £30 billions of sales.
Discover the trends
Our data experts provide expert and independent analysis of the trends happening across the market, within different vertical sectors, giving you the knowledge to enhance all aspects of your ecommerce business.
Unlock key analysis
With access to IMRG’s Data and Insight Vault comprehensive programme of webinars, conferences, reports and learning events, our experts present key analysis of the data, giving you the insight you need to optimise strategy and drive results.
Gain access to unique insight to grow your business
Grow your business
IMRG’s primary aim is to help retailers increase online revenue and improve the operational and commercial value of their business. We do this by providing the crucial insight needed to help you address areas of improvement for adaption, optimisation, and growth.
Implement best practice
Increase your online sales by identifying the success factors behind the top-performing ecommerce websites, and by implementing best practice for ecommerce and online retail growth.
Get expert knowledge
Combine IMRG’s expert advice with the insight and best practice offered by the technology partner community, derived from their own customer data sets, and you have the golden ticket to grow your online sales.
Personalised market insight
Gain valuable insight and tailored recommendations to grow your online business. We put the IMRG knowledge base and our expert analysts at your disposal. Gather your team for a 90-minute virtual presentation, with your own personalised performance ranking, tracked across all our key metrics.
“IMRG is really well organised and is hugely beneficial in the way they bring together industry experts to discuss best practice and learnings. The market insight that we receive is invaluable in benchmarking Andrew Martin’s performance against the rest of the market.”
“IMRG gives us access to really high quality and deep knowledge into the ecommerce and delivery industry. IMRG are thought leaders and provide a data hub for e-commerce and delivery. Being part of the community has helped us achieve our commercial goals by giving us leads and making us more visible in the UK market.”
“IMRG insights provide us with the market context that enables Revolution Beauty to understand where we are doing well & where we need to improve. All of this data and insight feeds into our optimisation & customer roadmap.”
“Being able to see data trends from similar sized businesses and those within the same sector is hugely beneficial for me and my team. Being able to compare your own trends gives you either comfort or concern! Sharing successes and failures is definitely where we benefit most from being part of the IMRG community.”
“Our relationship is a dynamic, 2-way conversation. Our ideas are welcome and heard. It’s not as straightforward as we provide the data, IMRG provides the insight; we work together to understand our business and the market.”
“IMRG is really well organised and is hugely beneficial in the way they bring together industry experts to discuss best practice and learnings. The market insight that we receive is invaluable in benchmarking Andrew Martin’s performance against the rest of the market.”
“IMRG provides valuable data and insight, brings peers together, and represents members with industry views. The data is very helpful for competitor reporting to shareholders/board members. It also helps with personal development of my team members through exposure to industry peer group discussions”
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Membership Feature
Data Associate
Retail Master
Performance BenchmarkingFrom our Quarterly Benchmarking Index and monthly Sales Index, to our Digital Dashboard and Datasets, we make benchmark your sales and online performance against the rest of the industry easy. You’ll get access to week-on-week, month-on-month, and year-on-year sales data so you can benchmark your online performance against your direct competitors. From Revenue Growth to Conversion Rate, you can drill into specific performance metrics and benchmark your company against the industry average. The Digital Dashboard also allows you to Overlay your own sales data against specific time frames and key metrics of importance, then filter across a range of options to obtain precision market comparisons.
Analysis and InsightWhile you need to join as Retail Master member to get full access to the Data and Insight Vault, Data Associate members also get access to exclusive reports, datasets, and much more. We welcome you into our community and give you access to our events programme, conference programme, weekly webinars, and other virtual networking opportunities.
Conference ProgrammeWe host four virtual conferences every year, all focussing on different topics and delivering our membership community with the knowledge and power to overcome challenges and discover opportunities. Our four virtual conferences give you access to IMRG’s richest data and most insightful studies. Customer Experience Live, Data Summit, Delivery Summit, and Fashion Connect occur annually and attract over 500+ industry influencers. With keynote speakers from some of the most influential retailers, these events are not to be missed. For more information on these conferences you can contact our membership team who will be happy to answer your questions.
Weekly Data and Insight WebinarsOur weekly webinars, known as ‘The Weekly Ecommerce Data Show’ are the industry’s primary source of key performance indicators. We reveal the latest insight on how the eCommerce market is performing, providing analysis on various datasets, and covering a wide range of industry topics. By joining as a member, you'll get the opportunity to watch our weekly webinars, gaining insight from our special guest speakers, and staying abreast of key industry news and current affairs.
LinkedIn Live Quickfire Q&AIMRG’s LinkedIn Live Quickfire Q&A is the latest videocast for essential ecommerce and retail insight! Every week IMRG’s data expert, Andy Mulcahy, goes against the clock to quiz our special guests around key issues facing the industry, current topics, and industry challenges. With each Quickfire Q&A being watched by over 300 viewers, these LinkedIn Live sessions have quickly become a popular attraction for our members. With just 15 minutes on the clock, these are easy to digest and you’ll walk away with new ideas to take back to your business.
Quarterly Benchmarking ReportsThe Quarterly Benchmarking Reports are an additional reporting tool that is open to all IMRG Retail Members. They track key performance indicators across 12 categories, leading to unique insights into the performance of the UK online retail sector. The report covers market performance, checkout and payments, customer acquisition & retention, customer funnel, website conversion, international/cross border, Black Friday, marketing performance, smartphones and tablets, delivery and returns, and site search and navigation.
Digital DashboardThe Digital Dashboard gives you access to immediate weekly market intelligence on the performance of specific market segments. You’ll gain access to detailed benchmarking information on the aggregated performance metrics from over 200 retailers, enabling you to use reliable data and insight to inform your strategic decisions. Through access to weekly data uploaded every Wednesday, and with powerful layered filtering, on-demand, sector specific market intelligence you can go from data, to discoveries, to decisions - in minutes.
Data and Insight VaultProvide your team with all the market intelligence needed to enhance your operations, improve your online performance, and grow your business. You’ll get access to the Data and Insight Vault which is home to key data, analysis, and insight. When you join the IMRG community you unlock on-demand webinars, market reports, key datasets, optimisation guides, and much more.
Personalised market insightGain valuable insight and tailored recommendations to grow your online business. We put the IMRG knowledge base and our expert analysts at your disposal. Gather your team for a 90-minute virtual presentation, with your own personalised performance ranking, tracked across all our key metrics.
Directors' in Focus EventsThese virtual networking and knowledge sharing events welcome 15-20 director-level retailers to discuss specific industry topics. Always accompanied by a courtesy hamper for all guests, from gourmet food and drinks to cocktails and champagne, you’ll walk get to indulge and network with your senior peers. Not only will you enjoy the contents of your hamper but you’ll also walk away with exclusive insight from IMRG data experts and expert knowledge from industry influencers and decision makers.
Roundtable networking eventsOur highly regarded ‘Retailers Discuss…’ virtual and in-person roundtable style events fuse data and insight with networking, putting you in the room with 15+ senior decision makers and influencers. You’ll get the opportunity to share your insight and knowledge around key industry topics. We hand-pick the attendees from our highly engaged community to ensure that you are networking with the right people to grow your business. This new open-debate style virtual event give you the opportunity to ask your peers questions in an informal environment. The intention is for everyone to leave the session having learnt from the experiences of other retailers in that area, taking ideas and potential strategic approaches back to your business for consideration.
Pricing
Data Associate
Retail Master
