Discover how our community works
Grow your business through the power of
data, analysis, and insight
Benchmark your business through the power of data
Online optimisation
Gain access to the critical benchmarking information you need to analyse against your own results and find out how you can optimise you digital strategy. We report on over 80 metrics from customer funnel and marketing channel data, to returns and customer acquisition / retention data.
Benchmark your business
Benchmark your own performance against over 200 leading retailers, and let the numbers inform your business growth strategy. Track monthly and weekly online sales data across 40 market categories from, beauty to DIY and womenswear.
Real-time market data
The Digital Dashboard offers immediate granular intelligence on the market sectors you need. With instant comparison of your own sales data, this will give you the information you need to inform strategy.
Inspire your ecommerce strategy through expert analysis
Adapt your business
Gain unique insight into the “what, where, why, how” of online customer behaviour. IMRG tracks the online performance of hundreds of retailers. This unique source of data addresses dozens of different performance metrics derived from more than £30 billions of sales.
Discover the trends
Our data experts provide expert and independent analysis of the trends happening across the market, within different vertical sectors, giving you the knowledge to enhance all aspects of your ecommerce business.
Unlock key analysis
With access to IMRG’s Data and Insight Vault comprehensive programme of webinars, conferences, reports and learning events, our experts present key analysis of the data, giving you the insight you need to optimise strategy and drive results.
Gain access to unique insight to grow your business
Grow your business
IMRG’s primary aim is to help retailers increase online revenue and improve the operational and commercial value of their business. We do this by providing the crucial insight needed to help you address areas of improvement for adaption, optimisation, and growth.
Implement best practice
Increase your online sales by identifying the success factors behind the top-performing ecommerce websites, and by implementing best practice for ecommerce and online retail growth.
Get expert knowledge
Combine IMRG’s expert advice with the insight and best practice offered by the technology partner community, derived from their own customer data sets, and you have the golden ticket to grow your online sales.
Personalised market insight
Gain valuable insight and tailored recommendations to grow your online business. We put the IMRG knowledge base and our expert analysts at your disposal. Gather your team for a 90-minute virtual presentation, with your own personalised performance ranking, tracked across all our key metrics.

“IMRG is really well organised and is hugely beneficial in the way they bring together industry experts to discuss best practice and learnings. The market insight that we receive is invaluable in benchmarking Andrew Martin’s performance against the rest of the market.”

“IMRG gives us access to really high quality and deep knowledge into the ecommerce and delivery industry. IMRG are thought leaders and provide a data hub for e-commerce and delivery. Being part of the community has helped us achieve our commercial goals by giving us leads and making us more visible in the UK market.”

“IMRG insights provide us with the market context that enables Revolution Beauty to understand where we are doing well & where we need to improve. All of this data and insight feeds into our optimisation & customer roadmap.”

“Being able to see data trends from similar sized businesses and those within the same sector is hugely beneficial for me and my team. Being able to compare your own trends gives you either comfort or concern! Sharing successes and failures is definitely where we benefit most from being part of the IMRG community.”

“Our relationship is a dynamic, 2-way conversation. Our ideas are welcome and heard. It’s not as straightforward as we provide the data, IMRG provides the insight; we work together to understand our business and the market.”

“IMRG is really well organised and is hugely beneficial in the way they bring together industry experts to discuss best practice and learnings. The market insight that we receive is invaluable in benchmarking Andrew Martin’s performance against the rest of the market.”

“IMRG provides valuable data and insight, brings peers together, and represents members with industry views. The data is very helpful for competitor reporting to shareholders/board members. It also helps with personal development of my team members through exposure to industry peer group discussions”
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