Can you tell us a bit about your job role and how IMRG fits into that?
“I am the CEO of the Home Interiors company – Andrew Martin…
Digital is the key research, consideration and purchase channels for our customer base.
IMRG helps me to understand how we are performing as a company, how we are performing against the rest of the market, and how we can improve our ecommerce strategy.
Being part of the IMRG community also means that I can learn from colleagues in other sectors and industries.
It enables me to recognise how my peers are succeeding through methods which we might not be so familiar with. Being part of this community gives me great insight on best practise, and gaining visibility on the results they have achieved is incredibly useful.”