Our Story

IMRG, founded in 1990, started life trying to make sense of this new “internet shopping thing” and within just a few years had evolved into the primary source of data and insight for companies selling online. The acronym IMRG stands for Interactive Media in Retail Group, and although this means little these days, the abbreviated IMRG has become synonymous with the UK’s authority on ecommerce market data, analysis and insight.

IMRG is a trade association, although not in the way you might imagine, as we don’t focus on policy work or government lobbying. Instead, we’re unique in our emphasis on helping retailers and brands who sell online to better understand and improve their online performance. In recent years, IMRG has grown to become the UK’s largest ecommerce membership community. Comprised of retailers, brands, and technology partners, we actively work together to deliver growth.

We’re best known for providing members with our unique market performance data and actionable insight, but crucially, we’re about community. We generate valuable connections and build long term relationships through the sharing of ideas, and best practice between ecommerce professionals. We operate both peer to peer, and between brands and technology partners, to forge sustainable relationships.

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Our Team

Andrew Starkey

Andrew Starkey

Delivery Expert - Consultant
Andrew McLelland

Andrew McClelland

Insight Expert - Consultant
Andy Mulcahy

Andy Mulcahy

Strategy and Insight Director
Davinder Bhatia

Davinder Bhatia

Head of Sales
Ellie-Rose For Site

Ellie-Rose Davies

Content Executive
Harriet Airey

Harriet Airey

Membership Account Manager
Jack Gamblin

Jack Gamblin

Business Development Manager
James Roper

James R J Roper FRSA

Founder Emeritus
Jon Eungblut

Jonathan Eungblut

Marketing Manager
Justin Opie

Justin Opie

CEO
Matthew Walsh

Matthew Walsh

Data and Retail Director
Milita Bani

Milita Bani

Assistant Analyst
Thomas Jacobs

Tom Jacobs

CRM & Operations Manager
Masha Cilliers

Masha Cilliers

Payment Consultant
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Interested in joining the IMRG team and helping drive UK ecommerce forward?

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