Search

How To Use Instagram's Shoppable Photos: A Guide For Online Retailers

How To Use Instagram's Shoppable Photos: A Guide For Online Retailers

21/02/2017

A recent study has revealed that nearly a third of online shoppers (31%) are already using social media networks to browse for new items to buy and the social media networks are tapping into these trends. This article looks at what one of these technologies – Instagram’s Shoppable Photos – mean for online retailers.

Read more »

How To Drive Customer Loyalty In Online Retail With Personalisation

How To Drive Customer Loyalty In Online Retail With Personalisation

20/02/2017

Online retail is a tough place to encourage customer loyalty. It’s easy for a shopper to flit over to different websites, and online there are thousands upon thousands of retailers vying for attention and custom. This article will look at the who, what, and why of earning customer loyalty in online retail, in a climate that could dramatically impact shopper behaviour.

Read more »

Threats To Online Retail Businesses – Part 3

Threats To Online Retail Businesses – Part 3

16/02/2017

In this series of blogs I’ve been looking at some of the modern potential threats to online retail businesses in a world currently characterised by rapid change. From peak trading and its compressed sales volumes to the British weather, there are several factors you need to consider when future proofing your strategy to meet tomorrow’s challenges.

Read more »

Want More Success Using Social Media? 5 Tips for Online Retailers

Want More Success Using Social Media? 5 Tips for Online Retailers

15/02/2017

Social channels have recently begun to cater to ecommerce sites but in 2017 there’s predicted to be a greater shift in social media towards serving ecommerce brands, content and their product buying methods. The question is, what methods will ecommerce businesses use to actually sell their products, and how effective will they be?

Read more »

How To Decrease Basket Abandonment By Optimising The User Experience

How To Decrease Basket Abandonment By Optimising The User Experience

14/02/2017

The gradual shift away from bricks and mortar shops to the internet is a lucrative opportunity for many retailers. But it’s not without its challenges. Customer expectations are higher than ever before — their demands are greater, and their tolerance is lower. To help you navigate this new landscape, this article will have a look at how you can optimise the online retail user experience to decrease basket abandonment.

Read more »

3 Trends To Help You Plan Your Social Media Strategy In Online Retail

3 Trends To Help You Plan Your Social Media Strategy In Online Retail

14/02/2017

With so many of us now living our lives on social media, the reach and ability to target specific groups is huge. But what about social media's role in online retail? Do users see social as being a separate, personal channel that shouldn’t be sullied by brands, or is it genuinely useful in their shopping journey?

Read more »

Show more results