IMRG Blog

Online retail news in brief (15 August 2018)

15/08/2018

Do you need a quick summary of the online retail news from this week? In case you missed them, we’ve pulled together a few online retail news highlights from around the web this week to give you a quick overview of what's happening in the world of online retail.

The importance of using first-party cookies for affiliate marketing activities

13/08/2018

Cookies have been tracking customer journeys ever since their inception and have allowed a multitude of retailers to personalise their customer outreach. However, at the end of this year, there is going to be an overhaul on how they can be used. Fortunately, we have identified the best ways to circumvent this upcoming challenge. Read on to find out why First-Party cookies are on the cusp of being a vital aspect of affiliate marketing for retailers.

Online retail news in brief (8 August 2018)

08/08/2018

Do you need a quick summary of the online retail news from this week? In case you missed them, we’ve pulled together a few online retail news highlights from around the web this week to give you a quick overview of what's happening in the world of online retail.

Why Google is encouraging customers to use Comparison Shopping Services

03/08/2018

If searching online for products can sometimes feel like looking for a needle in a haystack, imagine what it feels like to be the needle. Finding ways to stand out online can be frustrating and, without proper planning, expensive. The fact is, unless your product is unique, there are likely to be many outlets selling the same product at similar prices. The skill is first in getting the customer to find you; the second is getting them to choose you. Fortunately, Productcaster have researched the best methods retailers can use to get themselves noticed, as well as saving on costs along the way.

Online retail news in brief (1 August 2018)

01/08/2018

Do you need a quick summary of the online retail news from this week? In case you missed them, we’ve pulled together a few online retail news highlights from around the web this week to give you a quick overview of what's happening in the world of online retail.

Why you should focus on storytelling to engage your omnichannel shoppers

31/07/2018

To be expert in the art of storytelling is to know how to engage an audience. Storytelling has always been used to command attention and impart information. It is often designed to spur a specific reaction, often emotional. Now that customers shop across multiple channels, delivering personalised shopping experiences which are consistent with brand has become ever more challenging. Read on to discover the case for storytelling in the digital space.