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Join IMRG’s most anticipated event of the year – our Annual Christmas Connect and Black Friday Tracker Results Reveal. This is your chance to discover how the UK retail industry performed during Black Friday, gaining valuable insights into key online metrics, including a detailed analysis of best performing categories and campaigns. You’ll be able to benchmark your business against the competition and learn proven strategies to optimise your performance in 2025.

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Agenda

09:45 – 10:45Doors open and complimentary breakfast
10:45 – 11:05Black Friday in summaryHow did the Black Friday peak period perform in 2024 and what were the key trends that emerged this year?
11:05 – 11:25Black Friday analysis panelGuest speakers delve into the results to provide insight and ideas for inclusion in 2025 planning
11:25 – 11:35Product category analysisWhat were the trends that impacted category performance in 2025?
11:35 – 12:25Peer-to-peer sessionsAn opportunity for retailers to share experiences with each other in 8-minute one-to-one sessions
12:25 – 13:25Lunch
13:25 – 13:35Which approaches worked the best?Analysis of the type of campaigns retailers run across November and which approaches tended to generate the most revenue
13:35 – 13:55Black Friday analysis panelGuest speakers delve into the results to provide insight and ideas for inclusion in 2025 planning
13:55 – 14:15Black Friday workshopAn opportunity for retailers to engage in group discussions around performance and ideas
14:15 – 14:25How did propositions change this year?What were the nuances in campaign structure and execution that IMRG picked up this year, and what impact did they have?
14:25 – 16:00Festive networking drinks
16:00Close

 

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Event format and venue

Taking place at the prestigious Royal Horseguards Hotel in London, this event combines a review of this year’s performance, focusing on the key event for retailers – Black Friday – and provides the opportunity to connect with peers over workshops and festive lunch and drinks.

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Am I eligible?

The event is free for IMRG retailer members. To ensure a relevant experience for all attendees, limited free seats are available for non-members who meet the following eligibility criteria:

  • Retailers who hold a manager-level position or higher within their organisation.
  • Retailers who represent a retail business with an annual turnover of £2 million or more.

By adhering to these criteria, we aim to create an environment where attendees can network with peers facing similar challenges and opportunities.

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How can solution providers get involved?

This event is only free to attend for IMRG Retailers.

If you’re a solution provider eager to attend Peak Connect Live, we encourage you to book a time in our calendar to explore the unique sponsorship opportunities available.

Discuss sponsorship opportunities View 2023 audience sample

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Event Sponsors

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Register your place at the event today

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