Can you tell us a bit about your job role and how IMRG fits into that?
“In my role as Head of Customer Insight & CRM, I am responsible for the overall customer strategy. In simple terms, understanding customers from the data we have & engaging with our customers based on the insights.
IMRG feels like an extension of my team as the insights they provide adds context to our internal insights. The weekly webinars (The Weekly Data Show) have been a great forum for brainstorming & discussing strategies with relevant peers from the industry.“