ASSA ABLOY benefit most from access to exclusive data and networking events available.

We asked Lee about how he benefits personally and how his organisation use IMRG to enhance ASSA ABLOY’s ecommerce strategy.


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What do you think IMRG does well as a community of ecommerce leaders?

“IMRG is the voice of ecommerce and brings together the online retail community with engaging content that is both informative and directional. 

The events that IMRG run throughout the year are well supported, not pushy (sales reps) and well organised with a strong purpose.

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Can you tell us a bit about your job role and how IMRG fits into that?

I’m responsible for digital transformation across EMEIA for both B2B and B2C brands. 

IMRG supports me in my role with digital content, access to suppliers, statistics and a way of networking.

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There’s a fantastic team of industry experts at IMRG and within the wider community that can solve any business problems I’ve had.

Lee Faetz, E-Business Director, ASSA ABLOY

Lee Faetz Case Study

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Which of IMRG’s benefits would you say your company benefits most from?

I definitely benefit most from access to the community of ecommerce and technology partner experts, as well as the digital data that is readily available.

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Can you give any specific examples of how your company has benefitted from being part of the IMRG community?

“ASSA ABLOY has benefitted from the on-site analysis of category, access to e-earning for our teams and the events which they hold all year round.

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Can you share an example of where IMRG insight has helped you deliver an improvement in online performance.? e.g improving a key metric.

“IMRG has helped ASSA ABLOY gain extensive analysis of category and provided essential Conversion Rate Optimisation (CRO) suggestions.

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How do you benefit from attending IMRG’s events (virtual or non-virtual)?

I fully support IMRG’s events as they are always well organised, include great speakers, and the content is extremely strong and relevant.

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