We are delighted to present you with our brand new ‘Black Friday & Christmas Review 2023’ report, supported by SheerID.

Each year IMRG tracks UK online retailers’ Black Friday performance to create a comprehensive report that dives into the key takeaways and trends for the ecommerce community. Retailers can use this report to help inform their future Black Friday strategies.

There are three streams of data used throughout this report. The first being data from IMRG’s Online Retail Index which is representative of 200+ retailers and £26bn+. The second stream of data is from IMRG’s Daily Black Friday Tracker which reveals daily performance for around 140 retailers during Black Friday week (including Cyber Monday) 2023. The final stream of data comes from analysing over 360 retail sites during November to see trends such as campaign launch dates. For this report we looked at 295 retailers of this sample to provide a 3-year match.

Key findings of this report include:

  • Black Friday Forecast & Results

    Learn whether the IMRG forecast for Black Friday performance synced up with the reality of what happened over November.

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    Campaign Launch Dates & Trends

    Has Black Friday truly become Black November? And what is the trend line showing over the last 3 years.

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    The Impact Of The Cost-Of-Living Crisis

    Did the use of Buy Now, Pay Later increase? And how were average basket values impacted.

  • Download full report