Alongside Christmas, Black Friday is arguably the most important time of the year for many retailers. 

With the support of Cashflows, we’re bringing you the entire picture. What happened in the run-up to Black Friday, how did sales perform, and which types of retailers came out on top? Where is the room for development, and how can we best prepare for the future?

We’ve gathered together the key data and insight surrounding the peak season to present you with some of the most interesting trends that occurred in 2021. 2020 was a huge year for online retail, and 2021 was always going to struggle to live up to the same expectations.

This report focuses on:

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    What happened in the run up to peak trading in 2021.

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    Growth rate and revenue performance across different types of businesses such as SME’s, pureplay and omnichannel.

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    What can we conclude from Black Friday and Christmas 2021?

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    How can retailers best prepare for peak trading in 2022?

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