As we leave 2021 behind, it seems as though a lot has changed within the space of a year. We’ve all adjusted to new ways of living and now, as things begin to look a bit more normal, it’s more important than ever that we understand how these changes have impacted our behaviours. For 2022 and beyond, we must reflect on the last several years, so that we can best utilise this information in order to stay ahead of the trends and flourish in the future.
IMRG has been tracking key fluctuations over the course of 2021, including crucial data such as growth rates within a variety of categories, the impact of supply chain issues and changes in average basket volume and conversion rates. All of these markers have been hit by the pandemic, so we’re looking at exactly why these figures are moving, and what this means for online retailers.
Together with BigCommerce, we’ve rounded up key trends and insights based on 2021 data, as well as 2020 and 2019 performance, highlighting the COVID-19 impact in numbers.
This report focuses on: