Supported by Emarsys
As Christmas 2021 approaches, shoppers are looking ahead to the festive season, thinking about buying their Christmas gifts. While some may be optimistic about the run up to Christmas, others are feeling nervous, as the press has paid particular attention to supply chain issues, and the rising costs of gas, petrol and bills.
While we’re all looking forward to seeing our loved ones this Christmas (fingers crossed), opinion seems to vary when it comes to customer attitudes towards shopping. At both ends of the scale, we’re seeing a mixture of hesitancy and optimism, when it comes to the festive season.
Emarsys undertook a survey providing crucial information regarding customer behaviour and sentiment ahead of the peak-trading period this year. Eight questions were asked to 2,000 UK respondents, in order to gauge people’s attitudes ahead of the most important time of the year. Emarsys asked customers questions relating to whether they were excited for the period ahead, and what they were concerned about. After two years of unprecedented change in the world, this leaves us with one question…what exactly is on everyone’s Christmas wish list this year?
What you’ll find out:
Christmas Approach
How do customers best describe their approach to Christmas shopping?
Customer Concerns
What concerns do customers have about Christmas shopping?
Improvement
What could help improve poor shopping experiences?