It’s been a tumultuous few years for online retail. Where are we now, and what can we expect to see over the coming months, as the last quarters growth indicates lower than expected market performance. In the two sections of this report, we’ll analyse recent market results and challenges, before looking at shopper experiences and sentiment for the second half of 2022.

IMRG are delighted to be collaborating with Trustpilot to produce this report. We’ve collected some interesting data and observations in order to help retailers tailor their strategy to suit their shoppers, at a time when customer loyalty is more crucial than ever. IMRG ran a survey asking 1,000 UK respondents what impact reviews had on their perception of a brand.

Download this report to find out:

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    The Impact of Customer Trust

    How do online reviews change customer behaviour?

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    Customer Strategy

    How can customer interactions influence your strategy?

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    Expectations for Online Retail

    Find out what to expect for the rest of 2022.

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