Supported by Conversant


Do your customers browse your online product ranges but rarely add-to-basket?

IMRG have conducted an extensive study into the reasons customers progress through the online shopping journey. This report is the second in a four-part series, and takes a magnifying glass to the product page: what are those subliminal factors which encourage a customer to add a product to their basket?

This report covers:

  • An overview of the customer funnel
  • The importance of off-site marketing
  • The effect of the following factors on add-to-basket rates:​​ button colour, video, customer reviews, returns information, and urgency messaging.

This report is supported by Conversant.

Conversant is a leader in personalised digital marketing, helping the world’s biggest companies grow by creating personalised experiences that deliver higher returns for brands and greater satisfaction for people.

Download full report