What do buyers want, and how can retailers optimise their product data to match this?
We live in a data-driven age, in which everything we do is informed by our habits, our preferences, and the algorithms which drive our systems. In order to deliver seamless experiences, retailers are using data more and more, to find out how best to understand shoppers and what it is they want.
Alongside Intelligent Reach, we conducted some research to find out how best data can be utilised in order to make the interactions between buyer and seller as smooth as possible. We asked retailers how much they know about their product data and the information they’re putting out there, and we asked buyers how it is they prefer to shop. How can product data make the experience easy for both parties?
Download this report to find out:
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