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Awin

Hello from Awin, we are a Global affiliate marketing network empowering brands, publishers, technologies and agencies, of all sizes, to grow their businesses online through partnerships.

We work with over 15,000 advertisers; and within retail specifically track over 40 sub-sectors, from womenswear to white goods. Our data allows us to tell stories across the whole retail landscape, support our brands in understanding their performance in the wider context of the market, and predict future trends.

We have over 210,000 active partners on our open network including price comparison, social influencers, bloggers, on-site technologies and media houses. Our portfolio of varied partners allows us to create, track and optimise relationships to achieve any brand objective such as brand awareness, new customer acquisition and on-site conversion rates.

In 2020 we tracked a channel ROI of £22 for every £1 spent across retail, with a 104% increase in revenue for our brands year on year.

Keeping Customers in a Cost of Living Crisis

  By Ben Sillitoe, Retail Journalist and IMRG Content Contributor Retailers are pulling out all the stops to keep customers…

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Offsetting the Cost-of-Living Crisis With Value-Added Rewards

  By Lee Metters, Brand Partnerships Client Partner, Awin 2022 instilled a sense of optimism amongst retailers and consumers alike…

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H1 Review: How Did Online Retail Perform?

  By Emily Black, Content Executive and Analyst at IMRG It goes without saying that 2022 has been a difficult…

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Leveraging Performance Marketing for Online Retail Strategy Amidst the Cost-of Living Crisis

  By Alex Parmar-Yee, UK Strategy Lead at Awin The current economic climate is causing real challenges for consumers, with…

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The Year of Bank holidays: How Did UK Retailers Capitalise on 2022 Platinum Jubilee Celebrations?

  By Mai-Bonham Carter, Team Leader at Awin UK bank holidays offer retailers an opportunity to reach online consumers at…

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3 Ways to Increase Customer Acquisition & Retention

  By Emily Black, Content Executive and Analyst at IMRG In the first half of 2022, it’s become more apparent…

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The Changing Face of Beauty: How to Stand Out as an Online Health & Beauty Retailer

  By Emily Black, Content Executive and Analyst at IMRG Health and beauty retailers will know that the last year…

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IMRG Awin Affiliate Index – Q1 2022

The data in this index comes from the Awin platform, the UK’s largest affiliate network, looking at over 1,000 online-only…

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How to Use Affiliate Partnerships to Help Drive Your Ethical Objectives

  By Cameron Rooney, Account Director at Awin An increase in ethical awareness and consumerism has led retailers to review…

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A fresh start for ecommerce? 3 Key predictions for online retail

  By Emily Black, Content Executive and Analyst at IMRG As we near the second quarter of 2022, the geo-political…

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Embracing digital disruption to drive omnichannel growth

With the reopening of non-essential stores, now is the time for retailers to devise a marketing strategy with omnichannel growth at the core.

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How do you prove marketing activity warrants its cost?

How do you prove marketing activity warrants its cost? Unbiased, attributed data paves the path to confident investments for digital…

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How Retailers Are Using Brand Partnerships To Encourage Brand Loyalty

How Retailers Are Using Brand Partnerships To Encourage Brand Loyalty By Lee Metters, Retail Client Partner, Awin The pandemic triggered a…

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Common concerns for retailers ahead of Black Friday

By Cameron Rooney, Account Director, Awin The past 18 months have been a whirlwind for the entire retail landscape. The…

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Supply Chain Issues & Delivery Delays: Measuring The Impact Of The Cyber Weekend

  By Lee Metters, Retail Client Partner at Awin Black Friday is an eagerly anticipated date within the retail trading…

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How to be Content With Retail Content Marketing

By Ben Sillitoe Shopify president Harley Finkelstein’s YouTube channel series ‘The Life of a Rebel’ features an interview with Noel…

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The Year Ahead: What Will Retail & Consumer Behaviour Look Like In 2022?

  By Ben Sillitoe Every year, department store chain John Lewis publishes its How We Shop, Live and Look report,…

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When Will Retailer Discounting Campaigns Launch In 2021?

By Ben Sillitoe Hello peak trading, my old friend. It’s here to disrupt retail again. We’ve officially moved into golden…

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Retail As Media: How Retailers Can Use Their Digital Assets For Greater Gain

By Ben Sillitoe The Boots Media Group was unveiled at the end of September, in what represented the launch of…

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M&A In eCommerce: What Next?

  By Ben Sillitoe Online fashion houses, Asos and Boohoo, led much of the eCommerce merger and acquisition (M&A) activity earlier…

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Focus on Fashion

  By Emily Black, Content Executive and Analyst at IMRG With IMRG’s Fashion Connect events (day one, physical; day two,…

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A Changing Online Landscape: Valentine’s Day Gifting Extends Beyond Flowers and Chocolates

  By Lee Metters, Retail Client Partner at Awin Valentine’s Day presents retailers with an opportunity to build a lasting…

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