Tapestry is an expert multi-channel marketing agency that uses data to help retailers understand customers. We create customer insight and then use it, guided by our many years of “been there and done it” experience, to recommend deliverable, compliant marketing strategies for growth. We give retailers the evidence needed to make confident, customer led strategic decisions, execute profitable campaigns and measure more intelligently.
By Claire Odom, Client Strategy Director, The Tapestry Agency As another Black Friday approaches, once again, it’s embroiled in uncertainty…
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By David Lockwood, Co-founder and Director, Analytics, The Tapestry Agency The pandemic has shaped our economy for several years…
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By Emily Black, Content Executive and Analyst at IMRG Health and beauty retailers will know that the last year…
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By David Lockwood, Co-Founder and Insight Director, The Tapestry Agency As IMRG reported sub 20% declines for each month…
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By David Lockwood, Co-Founder and Insight Director, The Tapestry Agency In this online world, where social media and email…
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By Ben Sillitoe Hello peak trading, my old friend. It’s here to disrupt retail again. We’ve officially moved into golden…
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By Emily Black, Content Executive and Analyst at IMRG With IMRG’s Fashion Connect events (day one, physical; day two,…
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The model for multi-channel retail has already been turned on its head this year due to Covid-19. But now, with Prime Day upon us and the prospect of Black Friday appearing earlier than ever, it’s the brands that are agile and responsive to change that will capitalise on the season.
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With third-party cookies being phased out completely by the end of 2021, now is the time for multi-channel retailers to find alternative ways to keep that all-important connection with their customers.
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The Tapestry Agency takes a closer look at the different customer loyalty strategies that brands will be considering over the coming months and beyond.
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Understand the latest opportunities for online retailers, and what shoppers expect of them these days.
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The latest IMRG figures show that retail has grown year-on-year by a solid 10.2%. So how do retailers tap into this upwards trend as they make plans for Autumn/Winter 2021?
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In Tapestry Agencies latest Retail Leaders Forum, they asked multi-channel retailers to share their customer acquisition highlights from what has been a turbulent 12 months to say the least. Here’s what they had to say.
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Why incrementality testing is essential for multi-channel retailers By David Lockwood, Co Founder, Insight Director, The Tapestry Agency When it comes to…
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Five steps to building a fractional attribution model By David Lockwood, Co-Founder & Insight Director of The Tapestry Agency Measuring channel…
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By David Lockwood, Co-Founder and Insight Director at The Tapestry Agency Most retailers have enjoyed sales spikes at some point…
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By David Lockwood, Co-Founder and Insight Director, The Tapestry Agency Black Friday, Cyber Monday, and the pre-Christmas rush make Autumn-Winter…
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By Claire Odom, Director of Client Strategy, The Tapestry Agency With customer acquisition costs rising steadily over the past…
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By David Lockwood, Co-Founder and Insight Director, The Tapestry Agency In the words of nineteenth-century retailer, John Wanamaker: “Half…
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