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The Tapestry Agency

Tapestry is an expert multi-channel marketing agency that uses data to help retailers understand customers. We create customer insight and then use it, guided by our many years of “been there and done it” experience, to recommend deliverable, compliant marketing strategies for growth. We give retailers the evidence needed to make confident, customer led strategic decisions, execute profitable campaigns and measure more intelligently.

Seeking Certainty in Uncertain Times

  By David Lockwood, Co-founder and Director, Analytics, The Tapestry Agency The pandemic has shaped our economy for several years…

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The Changing Face of Beauty: How to Stand Out as an Online Health & Beauty Retailer

  By Emily Black, Content Executive and Analyst at IMRG Health and beauty retailers will know that the last year…

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The view from the coal face: observations from retail leaders about a challenging Q1

  By David Lockwood, Co-Founder and Insight Director, The Tapestry Agency As IMRG reported sub 20% declines for each month…

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The Power of the Printed Catalogue in a Digital World

  By David Lockwood, Co-Founder and Insight Director, The Tapestry Agency In this online world, where social media and email…

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When Will Retailer Discounting Campaigns Launch In 2021?

By Ben Sillitoe Hello peak trading, my old friend. It’s here to disrupt retail again. We’ve officially moved into golden…

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Focus on Fashion

  By Emily Black, Content Executive and Analyst at IMRG With IMRG’s Fashion Connect events (day one, physical; day two,…

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Nine ways multi-channel retailers can adapt to a peak season like no other

The model for multi-channel retail has already been turned on its head this year due to Covid-19. But now, with Prime Day upon us and the prospect of Black Friday appearing earlier than ever, it’s the brands that are agile and responsive to change that will capitalise on the season.

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Moving beyond the cookie to keep retail customers connected

With third-party cookies being phased out completely by the end of 2021, now is the time for multi-channel retailers to find alternative ways to keep that all-important connection with their customers.

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Multichannel retail focus: Customer loyalty programmes

The Tapestry Agency takes a closer look at the different customer loyalty strategies that brands will be considering over the coming months and beyond.

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Retail Leaders focus: top tips for customer retention

Understand the latest opportunities for online retailers, and what shoppers expect of them these days.

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Agility and flexibility – the key to forecasting for AW21

The latest IMRG figures show that retail has grown year-on-year by a solid 10.2%. So how do retailers tap into this upwards trend as they make plans for Autumn/Winter 2021?

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Effective acquisition channels for multi-channel retailers in 2021

In Tapestry Agencies latest Retail Leaders Forum, they asked multi-channel retailers to share their customer acquisition highlights from what has been a turbulent 12 months to say the least. Here’s what they had to say.

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Why incrementality testing is essential for multi-channel retailers

Why incrementality testing is essential for multi-channel retailers By David Lockwood, Co Founder, Insight Director, The Tapestry Agency When it comes to…

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Five steps to building a fractional attribution model

Five steps to building a fractional attribution model By David Lockwood, Co-Founder & Insight Director of The Tapestry Agency Measuring channel…

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Six ways to ramp up customer retention in an uncertain climate

By David Lockwood, Co-Founder and Insight Director at The Tapestry Agency Most retailers have enjoyed sales spikes at some point…

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Building a Customer Acquisition Strategy for Black Friday Success

By David Lockwood, Co-Founder and Insight Director, The Tapestry Agency Black Friday, Cyber Monday, and the pre-Christmas rush make Autumn-Winter…

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Supercharge Your Subscription Business In Five Simple Steps

  By Claire Odom, Director of Client Strategy, The Tapestry Agency With customer acquisition costs rising steadily over the past…

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4 Things to Consider When Measuring Marketing Campaign Effectiveness

  By David Lockwood, Co-Founder and Insight Director, The Tapestry Agency In the words of nineteenth-century retailer, John Wanamaker: “Half…

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