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Epsilon

Epsilon connect’s brands with their customers in ways that drive repeatable, incremental & validatable business outcomes at scale.

We are a $4.4bn business where every person / piece of technology either helps to recognise a consumer, or to get a meaningful 1:1 message to the consumer in a way that will drive meaningful top and bottom line business outcomes. At the heart of our different technologies is an industry leading digital ID, a focus on enabling businesses work to metrics that matter and unrivalled levels of service.

WHAT WE DO FOR OUR CLIENTS

  1. Create and activating first party data assets
  2. Drive predictable profitable growth
  3. Create actionable insights
  4. Reduce demands on their resource
  5. Do more with less!

INDUSTRIES SERVED

  1. Retail, Ecommerce and Omnichannel
  2. QSR
  3. Travel
  4. Finance

Full Funnel display re-marketing platform

Customer Data Platform

Email strategy and platform

Loyalty strategy and platform

SMS marketing for eCommerce: Growing customer usage and top tips

  By Ellie-Rose Davies, Content Executive at IMRG SMS marketing has become a popular channel for retailers, offering a direct…

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Facts Not Fiction: Black Friday Realities From The Retailer Perspective

By Ben Foulkes, Commercial Director at Epsilon EMEA As the buying frenzy that’s Black Friday moves closer, retailers continue to…

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Optimise Your Data & Hit Key Customer Touchpoints

  By Ellie-Rose Davies, Content Executive at IMRG Too often are retailers looking to improve their online performance and meet…

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…And A Happy New Year: Are Good Tidings In Store For 2023?

By Ellie-Rose Davies, Content Executive at IMRG We wished you a merry Christmas, and now we are wishing you a…

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Retail’s ‘Black and Blue Friday’?

  By Ben Sillitoe, Retail Journalist and IMRG Content Contributor As a Liverpool Football Club supporter, the term ‘Black November’…

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Black Friday 2022: IMRG’S Preview Part 2

  By Ellie-Rose Davies, Content Executive at IMRG Predictions, Forecasts, and Advice for Peak You are now reading part two…

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Black Friday 2022: IMRG’S Preview Part 1

  By Ellie-Rose Davies, Content Executive at IMRG Black Friday has come around rather quickly this year, so there is…

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2022 Summer Predictions: What Can Retailers Expect?

  By Emily Black, Content Executive and Analyst at IMRG Summer is usually a time for jetting off abroad, flowers…

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A Downturn in the Market: What Does the Rising Cost of Living Mean for Online Retail?

  By Emily Black, Content Executive and Analyst at IMRG Here at IMRG, our March results have appeared almost as…

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5 Areas for Consideration, When Choosing a Digital Retail Media Partner

  By Ben Foulkes, Senior Business Development Director at Epsilon According to the Boston Consulting Group, retail media is a…

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The Year Ahead: What Will Retail & Consumer Behaviour Look Like In 2022?

  By Ben Sillitoe Every year, department store chain John Lewis publishes its How We Shop, Live and Look report,…

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When Will Retailer Discounting Campaigns Launch In 2021?

By Ben Sillitoe Hello peak trading, my old friend. It’s here to disrupt retail again. We’ve officially moved into golden…

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Sales on Top of Sales: Black Friday Review 2021 Part 2

  By Emily Black, Content Executive and Analyst at IMRG Last week, we looked at how online retail performed over…

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Two Years Since the First Lockdown, What’s Changed for Online Retail?

  By Emily Black, Content Executive and Analyst at IMRG As we approach March 2022, it’s been almost two years…

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