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Black Friday

Black Friday

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Reports
Black Friday and Christmas Review 2021

Alongside Christmas, Black Friday is arguably the most important time of the year for many retailers.  With the support of…

15/03/22
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Black Friday Revenue Performance
Optimisation Guides
Black Friday 2021 Video 1 – Black Friday Revenue Performance

This first video in the Black Friday series looks at the sales performance over the big week and plots how…

11/01/22
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2 Year On Year Analysis
Optimisation Guides
Black Friday 2021 Video 2 – 2 Year On Year Analysis

How does 2021 compare to 2019 performance- a useful view to remove any skews from pandemic comparisons.

11/01/22
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Why Was The Market Down in 2021
Optimisation Guides
Black Friday 2021 Video 3 – Why Was The Market Down in 2021?

This video explores the reasons why Black Friday 2021 was down compared to 2020.

11/01/22
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Changing The Length Of Your Black Friday Campaign
Optimisation Guides
Black Friday 2021 Video 4 – Changing The Length Of Your Black Friday Campaign

This video reveals the revenue impact on changing the length of your Black Friday campaign.

11/01/22
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Campaign Launch Dates
Optimisation Guides
Black Friday 2021 Video 5 – Campaign Launch Dates

Did retailers start their Black Friday campaigns earlier in 2021?

11/01/22
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What's The Most Popular Type Of Discount?
Optimisation Guides
Black Friday 2021 Video 6 – What’s The Most Popular Type Of Discount?

Were the discounts in 2021 larger or smaller than previous years?

11/01/22
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Linkedin Live Event Tile For Website
LinkedIn Live
Quickfire Q&A – Reflections On Black Friday Performance

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

07/12/21
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Linkedin Live Event Tile
LinkedIn Live
Quickfire Q&A – Why VAT Compliance Is Important For Black Friday Success

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

24/11/21
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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #78

In this week’s Retail Data Show, with special guests Awin, ReachFive and Salsify, we look to answer why retailers have…

19/11/21
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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #77

In this week’s Retail Data Show, with special guests Gophr and HelloDone, we look at demand through the first few…

16/11/21
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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #75

In this week’s Retail Data Show, with special guests Epsilon and nShift, we look at online retail demand by category…

29/10/21
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Report Tile
Reports
Four Things That Could Impact Performance Over Black Friday

Supported by Epsilon & Avalara In the run up to peak trading, retailers are thinking about how best to maximise…

22/10/21
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Linkedin Live Event Tile
LinkedIn Live
Quickfire Q&A – A View On Black Friday Performance

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

20/10/21
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Linkedin Live Event Tile For Website
LinkedIn Live
Quickfire Q&A – A Look Ahead To Black Friday

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

12/10/21
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Optimisation Guides
Black Friday Video 3 – Marketing Channels and Email

The third video in the Black Friday series shows the performance of different marketing channels over Black Friday, and specifically…

30/06/21
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Optimisation Guides
Black Friday Video 4 – Discounting

The final video in the series reveals the plethora of data we tracked from 300 retailers websites during Black Friday,…

30/06/21
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Optimisation Guides
Black Friday Video 2 – Conversion and Customer Funnel

This video reveals the average conversion rates of retailers over Black Friday and how the lower stages of the customer…

30/06/21
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Optimisation Guides
Black Friday Video 1 – Timings and Sales Performance

The first video in the Black Friday series explores the timings behind retailers switching on their Black Friday campaigns last…

30/06/21
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Reports
IMRG Data Report – 5 things we learnt from Black Friday 2019

Supported by Magento Summary In the lead-up to November – and, therefore, Black Friday – this year the trading climate…

28/01/20
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Reports
IMRG Christmas and Black Friday 2018 Review

Supported by IBM Summary Black Friday has demonstrated a remarkable ability for refusing to settle down into a reliable pattern.…

28/01/19
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