IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ”What’s Stopping Marketers Achieving Personalisation?’ with Michelle Schroeder, CMO at Ometria, covering topics such as: Technology, lack of real-time data & ambitious strategies.