IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘A World Cup During the Festive Peak; an Opportunity or a Threat?’, with Joe Dolan, Commercial Director at Microsoft Advertising, answering questions such as: The World Cup clashes with Black Friday – is that a problem? To what extent does it create opportunities? & Given the economic context, what can retailers do to maximise their resources?