IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘Reflections On Black Friday Performance’, with Joanna Milliken, CEO at Emarsys, answering questions such as:  How was Black Friday for Emarsys this year? How was Black Friday different than past years? and Asides from Black Friday, what are the biggest trends Emarsys is seeing from their client base?