IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘A View On Black Friday Performance’, with Ben Lax, Global Head of Marketing at SaleCycle, answering questions such as: What were the main points SaleCycle picked up from Black Friday last year? What are they seeing so far in the build-up to Black Friday? and What are their overall expectations for Black Friday in 2021?