Brightcove

Brightcove

At Brightcove, we believe that video is among the most effective and proven resources for retailers and e-commerce brands to increase conversions on their product detail pages (PDPs), build up buyer confidence to reduce returns and improve the entire customer journey at every touchpoint from discovery, presales, to transaction and post-purchase.

Beyond conversions, video-first experiences are the standard for branding and campaigns. Teams can use video to complement product listing pages and even improve the discoverability of products with improved SEO – all thanks to video.

With decades of experience helping retail leaders around the world, we’re confident that our proven video solutions paired with our industry expertise can guide you toward achieving your goals:

A few key features and capabilities of the Brightcove platform:

The top e-commerce integrations built into our platform

Integrations with Shopify, Adobe Magento, Salesforce Commerce cloud as well as crucial social media sites like Instagram, Pinterest and others make it easy for retail and e-commerce brands to stand out, sell more, and increase customer loyalty with video. 

Interactive and shoppable videos make the connections that increase conversions

As brands look for new ways to attract and engage customers, Brightcove’s interactive video-on-demand and live-streaming experiences open new opportunities to connect with audiences, deliver more immersive experiences, and empower buyers to make more confident purchase decisions.

Understand what types of videos your customers engage with

Your customers want more video content. Whether promoting new offerings, offering how-tos, tutorials, tips, or customer testimonials, you have a wealth of options at your fingertips. But how do you ensure you’re delivering what customers want? With Brightcove’s insights and analytics, you can determine customer engagement with your video content, gather feedback with interactive elements like sentiment, polls, and more, and create audience segments based on viewer engagement to deliver targeted messages to the right people at the right time.

Confidently provide video-first experiences that bring your customers to you

With Brightcove, you can deliver flawless, media-grade video experiences your audiences will love. Our proven platform is trusted by the world’s top brands to protect and can scale as video operations grow. Key features like auto-captioning and China Delivery ensure you can reach all your audiences. With our 24/7/364 global support team, you also have the peace of mind of knowing you have our team has your back. 

Ready to start reaping the value of your video investment? Contact us directly or discover more by reading our free report surveying over 1,300 online shoppers to understand why 85% of them rely on video when they shop online.