• Company
  • Supported Content


At Brightcove, we believe that video is among the most effective and proven resources for retailers and e-commerce brands to increase conversions on their product detail pages (PDPs), build up buyer confidence to reduce returns and improve the entire customer journey at every touchpoint from discovery, presales, to transaction and post-purchase.

Beyond conversions, video-first experiences are the standard for branding and campaigns. Teams can use video to complement product listing pages and even improve the discoverability of products with improved SEO – all thanks to video.

With decades of experience helping retail leaders around the world, we’re confident that our proven video solutions paired with our industry expertise can guide you toward achieving your goals:

A few key features and capabilities of the Brightcove platform:

The top e-commerce integrations built into our platform

Integrations with Shopify, Adobe Magento, Salesforce Commerce cloud as well as crucial social media sites like Instagram, Pinterest and others make it easy for retail and e-commerce brands to stand out, sell more, and increase customer loyalty with video. 

Interactive and shoppable videos make the connections that increase conversions

As brands look for new ways to attract and engage customers, Brightcove’s interactive video-on-demand and live-streaming experiences open new opportunities to connect with audiences, deliver more immersive experiences, and empower buyers to make more confident purchase decisions.

Understand what types of videos your customers engage with

Your customers want more video content. Whether promoting new offerings, offering how-tos, tutorials, tips, or customer testimonials, you have a wealth of options at your fingertips. But how do you ensure you’re delivering what customers want? With Brightcove’s insights and analytics, you can determine customer engagement with your video content, gather feedback with interactive elements like sentiment, polls, and more, and create audience segments based on viewer engagement to deliver targeted messages to the right people at the right time.

Confidently provide video-first experiences that bring your customers to you

With Brightcove, you can deliver flawless, media-grade video experiences your audiences will love. Our proven platform is trusted by the world’s top brands to protect and can scale as video operations grow. Key features like auto-captioning and China Delivery ensure you can reach all your audiences. With our 24/7/364 global support team, you also have the peace of mind of knowing you have our team has your back. 

Ready to start reaping the value of your video investment? Contact us directly or discover more by reading our free report surveying over 1,300 online shoppers to understand why 85% of them rely on video when they shop online. 

The New & Innovative Ways Retailers Can Use AI In 2024

  By Ellie-Rose Davies, Content Executive at IMRG AI is transforming the retail landscape, offering innovative ways to enhance the…

Read now

Using Interactive Marketing To Drive Customer Engagement

  By Ellie-Rose Davies, Content Executive at IMRG With customer acquisition and retention proving difficult this year, largely owing to…

Read now

Black Friday 2023: The Key Findings

  By Ellie-Rose Davies, Content Executive, IMRG It’s now time to reflect on the biggest event in the retail calendar…

Read now

How Retailers Can Use & Create Authentic Content That Sells

By Ellie-Rose Davies, Content Executive at IMRG It is no news that it is harder to get customers to convert…

Read now

Let’s BeReal About The Power Of Social Commerce

By Ellie-Rose Davies, Content Executive at IMRG Recent IMRG research reveals that 75.7% of customers always or often use social media…

Read now

Optimise Your Data & Hit Key Customer Touchpoints

  By Ellie-Rose Davies, Content Executive at IMRG Too often are retailers looking to improve their online performance and meet…

Read now

How Retailers Can Experience Growth On & Around Key Retail Events

By Ellie-Rose Davies, Content Executive at IMRG Around big retail events, such as Mother’s Day just passed, Easter, Black Friday,…

Read now

Light Up The Runway: What’s Happening In Fashion?

By Ellie-Rose Davies, Content Executive at IMRG With London Fashion Week edging around the corner and IMRG Fashion Connect Live…

Read now

…And A Happy New Year: Are Good Tidings In Store For 2023?

By Ellie-Rose Davies, Content Executive at IMRG We wished you a merry Christmas, and now we are wishing you a…

Read now

Merry Marketeers: Christmas Ads, a Retailers’ Family Tradition

By Ellie-Rose Davies, Content Executive at IMRG It’s the most wonderful time of the year… because the Christmas ads are…

Read now

Tackling A Tough Christmas Through Hybrid Shopping Experiences

By Jennifer Griffin Smith, Chief Marketing Officer at Brightcove It’s fair to say that the last two and a half…

Read now

Overcoming the Current Challenges Faced by Ecommerce

  By Ellie-Rose Davies, Content Executive at IMRG If you’ve been struggling to keep your revenue and sales afloat, you’re…

Read now

2022 Summer Predictions: What Can Retailers Expect?

  By Emily Black, Content Executive and Analyst at IMRG Summer is usually a time for jetting off abroad, flowers…

Read now

A fresh start for ecommerce? 3 Key predictions for online retail

  By Emily Black, Content Executive and Analyst at IMRG As we near the second quarter of 2022, the geo-political…

Read now

Sorry, but you do not have access to manage this profile.
If there is a problem with your access, please contact us.