IMRG Capgemini Quarterly Benchmarking Report

Completely unique website and marketing performance insights

The IMRG Capgemini Quarterly Benchmarking is an additional reporting tool that is open to all participants in the IMRG Capgemini e-Retail Sales Index. It tracks over 40 key performance indicators across 7 categories, leading to unique insights into the performance of the UK online retail sector.

Key information available in the report includes

  • Website Performance
    • Visitor bounce rate
    • Basket abandonment rate
    • Checkout abandonment rate
  • Customer Acquisition & Retention
    • Active customer retention rate
    • Percentage of new customers
  • Commercial
    • Average selling price per item
    • Average order value
  • Channel
    • Percentage of sales via mobile
    • Percentage of visits via mobile
    • Percentage of click & collect sales
  • Marketing
    • PPC ROI
    • Affiliate ROI
    • Online marketing ROI
    • Revenue split by marketing method – paid, affiliate, email, natural, direct, social, display & other
    • Visits split by marketing method - paid, affiliate, email, natural, direct, social, display & other
    • Orders split by marketing method – paid, affiliate, email, natural, direct, social, display & other
  • Order Fulfilment
    • Percentage of total orders cancelled due to fraud
    • Percentage of units returned
    • No. of items / products per order
  • Geographical Split
    • Percentage of sales within the UK
    • Percentage of sales within the EU 27 (excluding the UK)
    • Percentage of sales rest of the world (excluding the UK and EU27)

How you can get involved

We welcome participation from online retailers of all sizes. As a contributor, you will receive a personalised monthly report benchmarking your performance against other retailers. Participants are not necessarily obliged to submit data for all 7 categories; contact us to discuss minimum requirements.

Find out more about membership here.

Contact our chief information officer, Tina Spooner, to enquire about the data collection process.

We are very excited to be a part of the benchmarking initiative by IMRG and Capgemini. Data is only meaningful when put into context. The benchmarking results have provided that ‘context’ to our e-commerce stats. We hope that in the near future IMRG will initiate similar benchmarking exercises for e-commerce split by industry and, of course, for the fast-growing m-commerce sector too.” Ash Madhav, Site Analytics Manager, New Look

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10/03/2015 / IMRG

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