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Everything You Need to Know About the Switch to Google Analytics 4

  By Rachel McGuigan, Head of Insights and Innovation at Mediaworks Google Analytics 4 (GA4) has been live for some…

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The Changing Face of Beauty: How to Stand Out as an Online Health & Beauty Retailer

  By Emily Black, Content Executive and Analyst at IMRG Health and beauty retailers will know that the last year…

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Will Performance Max Be the Future of Google Advertising?

  By Tom Chandler, Head of Paid Search and Shopping at Mediaworks Key points: At the start of Nov 2021,…

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