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By Emily Black, Content Executive and Analyst at IMRG Here at IMRG, our March results have appeared almost as…
IMRG’s Customer Week, in June, drew attention to many things – but one key message emanating from the commentary was the need for retailers to ensure the voice of the shopper is built into their operations.
Brands’ actions matter, and much of where customers will get a flavour of a brand’s thinking or attitude is through their email communications.