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Customer Funnel

Customer Funnel

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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #98

In this week’s Retail Data Show, with special guests BigCommerce, Blueshift, Epsilon Abacus, Infobip, we review the first week of…

13/05/22
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Event Template - Weekly Data Show-D1
On-demand Webinars
Weekly Retail Data Show #90

In this week’s jam-packed Retail Data Show, with special guests Avalara, Scurri and StoryStream, we look at the latest data…

11/03/22
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Linkedin Live Event Tile
LinkedIn Live
Quickfire Q&A – Optimising Performance Using Product Landing Pages

IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…

24/11/21
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Optimisation Guides
Smartphone Customer Funnel video 8 – Final Conclusions

This final summary video aggregates all of the features and functionality pieces from each stage of the funnel into one…

30/06/21
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Optimisation Guides
Smartphone Customer Funnel video 7 – Apps

This fun video reveals the market benchmarks for the major KPI’s of App performance.

30/06/21
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Optimisation Guides
Smartphone Customer Funnel video 6 – Payment Options

This video reveals the usage of different payment methods and just how many retailers are offering them as an option.

30/06/21
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Optimisation Guides
Smartphone Customer Funnel video 5 – Checkout Delivery

This video examines how offering free and fast delivery impacts conversion rates for smartphone users.

30/06/21
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Optimisation Guides
Smartphone Customer Funnel video 4 – Go to checkout

This video looks at how voucher codes impact the rate of customers proceeding to the checkout and the consequences it…

29/06/21
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Optimisation Guides
Smartphone Customer Funnel Video 3 – Add to Bag

This video explores how to improve add to bag rates on a smartphone, including video, urgency messaging, social channels and…

29/06/21
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Optimisation Guides
Smartphone Customer Funnel video 2 – View a PDP

This video shows the tactics employed to help customers view a product page on a smartphone, including pre-populating search bars,…

29/06/21
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Optimisation Guides
Smartphone Customer Funnel Video 1 – Market Benchmarks

This video shows the current standard for converting customers on a smartphone and tells you exactly what ‘good’ looks like.

29/06/21
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Optimisation Guides
Customer Funnel Video 6 – Final Rankings

This video shows the overall performance for all retailers in a neat summary, showing exactly the relative performance of every…

29/06/21
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Optimisation Guides
Customer Funnel Video 5 – The Checkout

This video examines the consequences of fewer pages at the checkout and how much payment methods like Paypal get used.

29/06/21
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Optimisation Guides
Customer Funnel Video 4 – Add to Bag Delivery Options

This video looks at what role does delivery visibility have on your add to bag rate. This video looks at…

16/04/21
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Optimisation Guides
Customer Funnel Video 2 – View a Product Page

This video explores the use of category pages, product page links, use of imagery and more.

16/04/21
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Optimisation Guides
Customer Funnel Video 3 – Add to Bag

This video looks at the top tactics for getting a higher add to bag rate- the use of video, wishlists,…

16/04/21
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Optimisation Guides
Customer Funnel Video 1 – Market Benchmarks

This video shows the industry average performance across the 4 stages of the Customer Funnel.  

16/04/21
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Reports
Winning Website Optimisation Strategies

Supported by BigCommerce Summary The online retail market has ballooned in 2020, with the coronavirus pandemic accelerating an already-in-motion trend…

03/11/20
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Reports
IMRG Data Report – Considerations for optimising early stages of customer journeys on retail sites

Supported by Conversant Summary Attracting new visitors to your site can be an expensive business, but once you actually manage…

25/06/19
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Reports
IMRG Data Report – Increasing Customer Conversion

Supported by J.P. Morgan Summary There is no doubt that retail overall is facing many challenges in 2019 and online…

25/06/19
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Reports
IMRG Data Report: Customer Funnel Stage 2

Supported by Conversant Summary Do your customers browse your online product ranges but rarely add-to-basket? IMRG have conducted an extensive…

18/02/19
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