Customer Funnel
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Weekly Retail Data Show #116
In this week’s Retail Data Show we review the first week of October and review the latest data surrounding the…
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Virtual Customer Connect 2022
This is the recording of day 2 of Customer Connect 2022. We look at how you can effectively navigate the…
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Already a member? Login to view now Weekly Retail Data Show #98
In this week’s Retail Data Show, with special guests BigCommerce, Blueshift, Epsilon Abacus, Infobip, we review the first week of…
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In this week’s jam-packed Retail Data Show, with special guests Avalara, Scurri and StoryStream, we look at the latest data…
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Quickfire Q&A – Optimising Performance Using Product Landing Pages
IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…
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Smartphone Customer Funnel video 8 – Final Conclusions
This final summary video aggregates all of the features and functionality pieces from each stage of the funnel into one…
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Smartphone Customer Funnel video 7 – Apps
This fun video reveals the market benchmarks for the major KPI’s of App performance.
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Smartphone Customer Funnel video 6 – Payment Options
This video reveals the usage of different payment methods and just how many retailers are offering them as an option.
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Smartphone Customer Funnel video 5 – Checkout Delivery
This video examines how offering free and fast delivery impacts conversion rates for smartphone users.
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Smartphone Customer Funnel video 4 – Go to checkout
This video looks at how voucher codes impact the rate of customers proceeding to the checkout and the consequences it…
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Smartphone Customer Funnel Video 3 – Add to Bag
This video explores how to improve add to bag rates on a smartphone, including video, urgency messaging, social channels and…
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Smartphone Customer Funnel video 2 – View a PDP
This video shows the tactics employed to help customers view a product page on a smartphone, including pre-populating search bars,…
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Smartphone Customer Funnel Video 1 – Market Benchmarks
This video shows the current standard for converting customers on a smartphone and tells you exactly what ‘good’ looks like.
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Customer Funnel Video 6 – Final Rankings
This video shows the overall performance for all retailers in a neat summary, showing exactly the relative performance of every…
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Customer Funnel Video 5 – The Checkout
This video examines the consequences of fewer pages at the checkout and how much payment methods like Paypal get used.
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Customer Funnel Video 4 – Add to Bag Delivery Options
This video looks at what role does delivery visibility have on your add to bag rate. This video looks at…
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Customer Funnel Video 2 – View a Product Page
This video explores the use of category pages, product page links, use of imagery and more.
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Customer Funnel Video 3 – Add to Bag
This video looks at the top tactics for getting a higher add to bag rate- the use of video, wishlists,…
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Customer Funnel Video 1 – Market Benchmarks
This video shows the industry average performance across the 4 stages of the Customer Funnel.
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Winning Website Optimisation Strategies
Supported by BigCommerce Summary The online retail market has ballooned in 2020, with the coronavirus pandemic accelerating an already-in-motion trend…
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IMRG Data Report – Considerations for optimising early stages of customer journeys on retail sites
Supported by Conversant Summary Attracting new visitors to your site can be an expensive business, but once you actually manage…
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IMRG Data Report – Increasing Customer Conversion
Supported by J.P. Morgan Summary There is no doubt that retail overall is facing many challenges in 2019 and online…
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IMRG Data Report: Customer Funnel Stage 2
Supported by Conversant Summary Do your customers browse your online product ranges but rarely add-to-basket? IMRG have conducted an extensive…
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