Customer Funnel
- Date added
- A - Z
- On-demand Webinars
- LinkedIn Live
- Optimisation Guides
- Reports
Virtual Customer Connect 2022
This is the recording of day 2 of Customer Connect 2022. We look at how you can effectively navigate the…
Join our community to unlock this content
Already a member? Login to view now
Weekly Retail Data Show #98
In this week’s Retail Data Show, with special guests BigCommerce, Blueshift, Epsilon Abacus, Infobip, we review the first week of…
Join our community to unlock this content
Already a member? Login to view now Weekly Retail Data Show #90
In this week’s jam-packed Retail Data Show, with special guests Avalara, Scurri and StoryStream, we look at the latest data…
Join our community to unlock this content
Already a member? Login to view now
Quickfire Q&A – Optimising Performance Using Product Landing Pages
IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against…
Watch now
Smartphone Customer Funnel video 8 – Final Conclusions
This final summary video aggregates all of the features and functionality pieces from each stage of the funnel into one…
Join our community to unlock this content
Already a member? Login to view now
Smartphone Customer Funnel video 7 – Apps
This fun video reveals the market benchmarks for the major KPI’s of App performance.
Join our community to unlock this content
Already a member? Login to view now
Smartphone Customer Funnel video 6 – Payment Options
This video reveals the usage of different payment methods and just how many retailers are offering them as an option.
Join our community to unlock this content
Already a member? Login to view now
Smartphone Customer Funnel video 5 – Checkout Delivery
This video examines how offering free and fast delivery impacts conversion rates for smartphone users.
Join our community to unlock this content
Already a member? Login to view now
Smartphone Customer Funnel video 4 – Go to checkout
This video looks at how voucher codes impact the rate of customers proceeding to the checkout and the consequences it…
Join our community to unlock this content
Already a member? Login to view now
Smartphone Customer Funnel Video 3 – Add to Bag
This video explores how to improve add to bag rates on a smartphone, including video, urgency messaging, social channels and…
Join our community to unlock this content
Already a member? Login to view now
Smartphone Customer Funnel video 2 – View a PDP
This video shows the tactics employed to help customers view a product page on a smartphone, including pre-populating search bars,…
Join our community to unlock this content
Already a member? Login to view now
Smartphone Customer Funnel Video 1 – Market Benchmarks
This video shows the current standard for converting customers on a smartphone and tells you exactly what ‘good’ looks like.
Join our community to unlock this content
Already a member? Login to view now
Customer Funnel Video 6 – Final Rankings
This video shows the overall performance for all retailers in a neat summary, showing exactly the relative performance of every…
Join our community to unlock this content
Already a member? Login to view now
Customer Funnel Video 5 – The Checkout
This video examines the consequences of fewer pages at the checkout and how much payment methods like Paypal get used.
Join our community to unlock this content
Already a member? Login to view now
Customer Funnel Video 4 – Add to Bag Delivery Options
This video looks at what role does delivery visibility have on your add to bag rate. This video looks at…
Join our community to unlock this content
Already a member? Login to view now
Customer Funnel Video 2 – View a Product Page
This video explores the use of category pages, product page links, use of imagery and more.
Join our community to unlock this content
Already a member? Login to view now
Customer Funnel Video 3 – Add to Bag
This video looks at the top tactics for getting a higher add to bag rate- the use of video, wishlists,…
Join our community to unlock this content
Already a member? Login to view now
Customer Funnel Video 1 – Market Benchmarks
This video shows the industry average performance across the 4 stages of the Customer Funnel.
Join our community to unlock this content
Already a member? Login to view now
Winning Website Optimisation Strategies
Supported by BigCommerce Summary The online retail market has ballooned in 2020, with the coronavirus pandemic accelerating an already-in-motion trend…
Read now
IMRG Data Report – Considerations for optimising early stages of customer journeys on retail sites
Supported by Conversant Summary Attracting new visitors to your site can be an expensive business, but once you actually manage…
Read now
IMRG Data Report – Increasing Customer Conversion
Supported by J.P. Morgan Summary There is no doubt that retail overall is facing many challenges in 2019 and online…
Read now
IMRG Data Report: Customer Funnel Stage 2
Supported by Conversant Summary Do your customers browse your online product ranges but rarely add-to-basket? IMRG have conducted an extensive…
Read now