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"The format of IMRG activities work well. It’s not overly formal and it’s not a pitch. It just makes it easier to have a proper conversation with potential clients. We’ve seen that lead to stronger relationships, and opportunities that have progressed commercially."
“The combination of senior events and wider audience formats created a more consistent presence in the market, making follow-up conversations more natural and better informed. While enterprise sales cycles remain long, the engagement through IMRG has helped Optimizely build relationships that continue to develop over time."
“What stands out is how much the team genuinely cares about getting you in front of the right people. They actively facilitate introductions and organise events in a way that keeps solution providers front of mind, while also bringing valuable market data into the conversation that we can use to support our discussions."
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