Challenge
RevLifter were well established in the affiliate space but were pivoting to work directly with retailers and needed to establish and grow their visibility with ecommerce performance teams.
Finding opportunities to get in front of the right people at the right retailers with a high level of engagement is a challenge. There are many options on the market, but not all deliver the results RevLifter wanted.
Approach
Through IMRG membership and event sponsorship, RevLifter engaged in a structured programme of activity across 2025.
This included participation in the Leaders Summer Lunch 2025, Christmas Connect 2025, and the Problem Solving Breakfast in May 2025, as well as five webinars throughout the year.
This mix of senior-level events and wider audience formats created consistent opportunities to engage retailers at different levels, while maintaining visibility across the market.
Alongside this, the IMRG team actively supported introductions and ensured RevLifter were in front of the most relevant stakeholders. Access to IMRG’s market data also helped ground conversations in current performance and industry trends.
Outcome
Through this activity, RevLifter established a presence in the ecommerce market, grew awareness of their services and value, and generated opportunities with the right retailers.
The combination of events, webinars, and facilitated introductions meant conversations were easier to maintain and develop, with greater continuity between touchpoints.
Access to IMRG’s market data also strengthened discussions, helping RevLifter bring relevant insight into conversations and engage retailers in a more informed and credible way.
This resulted in:
· Stronger continuity across conversations and follow-ups
· Increased visibility with key retail brands over time
· Improved ability to stay front of mind with the right audience
· Opportunities generated with the right kinds of retailers
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