Website Performance:
Revenue, Orders, Traffic | Year-on-Year, Week-on-Week, Month-on-Month, Year-To-Date | Average Order Value | Conversion Rate | Visitor Bounce Rate | Basket Abandonment | Checkout Abandonment
Customer Funnel:
View A Product Page | Add To Bag Rate | Go To Checkout Rate | Checkout To Payment Rate
Device Share:
Desktop, Smartphone, Tablet | Share Of Sessions By Browser And Operating System
Discounting:
Share Of Orders That Used A Discount Code
Basket Analysis:
Average order value | Average Selling Price Per Item | Average Shipping Cost | Number Of Items/Products Per Order
Marketing:
Revenue, Orders, Traffic Split Across Marketing Channels (Affiliates, Audio, Cross-network, Direct, Display, Email, Mobile Push Notifications, Organic Search, Organic Shopping, Organic Social, Organic Video, Paid Other, Paid Search, Paid Shopping, Paid Social, Paid Video, Referral, SMS) | Total Market And Sector Analysis By Quarter
International:
Percentages Of Sessions Within The UK | Percentages Of Sessions Within The EU | Percentage Of Sessions Rest Of The World
Users:
Active User Purchase Rate | First Time Purchase Rate | First User Source - AI | First User Source - Search Engines | Single Visit Rate
Site Navigation:
Average Engagement time | Basket Abandonment | Visitor bounce rate | Basket abandonment | Checkout abandonment | Home Page Bounce Rate | Home Page Start Rate | Page Views Per Session | Page Views Per User | Product Page Bounce Rate | Site Search Percentage | Time Spent on Search Results Page | Visitor Bounce Rate
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