Retailer Benchmarking

IMRG’s Digital Dashboard

See exactly how your performance compares

The IMRG Digital Dashboard is the UK’s only eCommerce benchmarking platform of this depth, giving you a clear view of how your performance compares across retailers, sectors and key metrics.

Built on data from 220+ leading retailers and representing £30bn+ in online spend, it is the source of IMRG’s Online Retail Index, drawing on over a decade of eCommerce data.

Book a free demo HERE

Benchmark the performance of your entire customer journey

From Revenue Growth and Conversion Rate, to Website Traffic Volume and Add to Bag Rates, you can overlay your results and discover how you compare against key industry performance metrics.

 

Benchmark your online performance against your direct competitors through access to comprehensive sector-by-sector trends. You can gain immediate granular insight on the market sectors you need.
View week-on-week, month-on-month, and year-on-year sales data. From small companies, to large enterprises; you can access specific data to suit the needs of your business.
You can overlay your own sales data against specific time frames and key metrics of importance, then filter across a range of options to obtain precise market comparisons.
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A complete view of market performance

Each week, retailers contribute core performance data, including revenue, orders, and traffic. IMRG aggregates and analyses this data to produce daily, week-on-week, month-on-month, and year-on-year benchmarks.

All data is anonymised and presented at a market level, ensuring accurate and secure comparison across the industry.

35+ product categories covered in the Digital Dashboard

Total Market

Beers & Wines

Gifts

Jewellery

Clothing:

Womenswear, Menswear, Footwear, Accessories, Lingerie, Baby & Toddler, Children's Wear

Health & Beauty:

Beauty, Fragrance, Haircare, Makeup, Skincare, Men's Beauty, Toiletries

Sports & Outdoors

Electrical:

Audio, Visual & Entertainment, Large Appliances, Small Appliances, Accessories & Hobbies, Gaming & Computing

Home & Garden:

Home, Furniture, Homewares & Decorations, Home Improvement, Garden, Garden Furnishings, Gardening

Mobile Commerce:

Smartphone, Tablet

All data metrics covered in the Digital Dashboard

Website Performance:

Revenue, Orders, Traffic | Year-on-Year, Week-on-Week, Month-on-Month, Year-To-Date | Average Order Value | Conversion Rate | Visitor Bounce Rate | Basket Abandonment | Checkout Abandonment

Customer Funnel:

View A Product Page | Add To Bag Rate | Go To Checkout Rate | Checkout To Payment Rate

Device Share:

Desktop, Smartphone, Tablet | Share Of Sessions By Browser And Operating System

Discounting:

Share Of Orders That Used A Discount Code

Basket Analysis:

Average order value | Average Selling Price Per Item | Average Shipping Cost | Number Of Items/Products Per Order

Marketing:

Revenue, Orders, Traffic Split Across Marketing Channels (Affiliates, Audio, Cross-network, Direct, Display, Email, Mobile Push Notifications, Organic Search, Organic Shopping, Organic Social, Organic Video, Paid Other, Paid Search, Paid Shopping, Paid Social, Paid Video, Referral, SMS) | Total Market And Sector Analysis By Quarter

International:

Percentages Of Sessions Within The UK | Percentages Of Sessions Within The EU | Percentage Of Sessions Rest Of The World

Users:

Active User Purchase Rate | First Time Purchase Rate | First User Source - AI | First User Source - Search Engines | Single Visit Rate

Site Navigation:

Average Engagement time | Basket Abandonment | Visitor bounce rate | Basket abandonment | Checkout abandonment | Home Page Bounce Rate | Home Page Start Rate | Page Views Per Session | Page Views Per User | Product Page Bounce Rate | Site Search Percentage | Time Spent on Search Results Page | Visitor Bounce Rate

Also within the Digital Dashboard...

Black Friday Tracker

Access Black Friday performance data on demand with IMRG’s Black Friday Tracker that is hosted on the Digital Dashboard. Track daily benchmarks from 150+ leading retailers across key metrics and categories, enabling you to adapt your strategy throughout Peak week. Powered by 8 years of data, get the insights you need in November, without waiting for post-peak reports.

Featuring:

  • Market performance
  • Average basket values and conversion rates
  • Campaign launch dates
  • Discounting insights

Black Friday Tracker

Insight reports

Insight Reports

IMRG produces insight reports that are hosted within the Digital Dashboard, delving deep into a range of eCommerce-related topics to give you a comprehensive understanding of market wide trends and how your performance compares.

Examples include:

  • Valentine's Day
  • Day of the week conversion rate
  • Easter
  • Traffic trends
  • Clothing deep dive

Frequently Asked Questions

Yes, absolutely! You can book a demo session with IMRG, where we’ll show you the dashboard in action and answer any technical questions you might have.

During the demo, we’ll also show you some of the fascinating insights available, including those relevant to your sector. The insights taken from the demo session will help you to understand its true power and value for your business.

Book your free demo session

Yes, all of your data is 100% anonymised and we guarantee that your data is in safe hands.

Our data policy ensures that none of our members are able to figure out what data belongs to which member.

All of the data within the Dashboard is anonymised and aggregated by trusted IMRG Data Experts.

If you’d like more information about how we manage the data you provide, please contact us at [email protected].

You don’t have to provide your company’s data to access the Digital Dashboard, but this means that you won’t be able to use the Dashboard to its full potential.

By providing your data you will be able to overlay this within the Dashboard and gain the full benchmarking experience.

When you overlay your data in the Dashboard you can benchmark your business against all of the key metrics that we track.

The data that we require you to provide is:

  • Gross revenue
  • Gross number of orders
  • Total traffic sessions

Don’t worry if you don’t provide your company’s data, you will still gain access to all of the key features within the dashboard, including general market data and all key metric trend analysis.

IMRG’s Digital Dashboard helps you better understand and improve your online performance

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