IMRG Takes On...

An eCommerce podcast

IMRG Takes On is the light-hearted podcast from IMRG, the UK’s eCommerce association, where Andy Mulcahy and Tom Jacobs take on one of the biggest topics affecting retail and eCommerce in each episode. In just 20 minutes, they’ll answer retailer questions, share industry insights, welcome the occasional guest, and cut through the noise with quick-fire discussion, honest opinions and a healthy dose of humour.

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IMRG Takes On... The eCommerce Market

In this episode, Andy and Tom take on the present, exploring how eCommerce is performing after the hottest summer ever, why Tom is avoiding the high street and why online retail gets pulled into wider economic trouble. Along the way, they ask whether style is winning over substance, if Vinted has taken over clothing retail, why beauty is leading the way, and whether Andy is a premium guy. Plus, how much is too much when it comes to tickets, lager and clothes?

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IMRG Takes On... Tech & AI

In this episode, Andy takes the podcast to IMRG’s Tech & AI event to find out how retailers are actually using AI, from speeding up repetitive tasks and taking meeting notes to improving visibility in AI search. Along the way, he asks whether AI is a supreme intelligence or a six-year-old, whether it could replace humans – or Andy – and why AI agents are now delegating jobs to us. 

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IMRG Takes On... The Future of eCommerce
In this episode, they take on the future of eCommerce, exploring how AI, autonomous vehicles, hyper-personalisation and 3D printing could change the way we shop, sell and deliver. Along the way, they imagine a world without queues and Christmas shopping, debate which futuristic technologies could actually become reality, and consider what films have already predicted correctly. Expect plenty of big ideas, questionable predictions and, surprisingly, a mutual agreement on who would survive the end of the world. 
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IMRG Takes On... The History of eCommerce
In our fourth episode we have taken on the history of eCommerce, from the very first online transaction to the technologies that transformed retail into what it is today. Along the way, Andy and Tom battle over which historical figures would thrive in modern eCommerce roles, revisit the moments in history that could have done with online shopping, and reflect on the trends that never quite lived up to the hype. Expect plenty of historical what-ifs, questionable debates and, somehow, a conversation about whether Andy wears a wig. 
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