Better understand and improve your online sales performance, be quicker at spotting growth opportunities, and grow your peer network
Whether you're looking for comprehensive market intelligence and benchmarking, or simply want to stay connected with the latest ecommerce trends, IMRG offers two membership options to suit your business.
Retail Master is IMRG's premium membership, designed for retailers who want the deepest level of market insight and competitive benchmarking.
Members receive immediate access to IMRG's complete library of market reports, insight papers and research as soon as they're published. They also gain exclusive access to the IMRG Market Dashboard – our powerful benchmarking platform that updates every week with the latest market performance.
Retail Master is the ideal choice for retailers who want to maximise the value of their market data and gain a genuine competitive advantage.
Data Associate membership is available to retailers who contribute data to the IMRG market panel.
As a Data Associate, you'll receive a monthly market performance update delivered directly to your inbox, keeping you informed of the latest ecommerce trends and market movements. It's an excellent way to stay connected to the market while contributing to one of the UK's leading ecommerce benchmarking panels.

Membership and joining the community of 34,000 retailers offers you
Digital Dashboard
Members get access to the UK’s largest and only benchmarking dashboard that has a panel of 220 retailers and is representative of £30bn+ in online spend. We cover over 35 different product categories and 80 metrics with data updated weekly. Participating members get access to our ranking tool which helps them spot opportunities to grow without the guesswork. Unlimited logins are provided to your team. Find out more!
Black Friday Tracker
Access Black Friday performance data on demand with IMRG’s Black Friday Tracker that is hosted on the Digital Dashboard. Track daily benchmarks from 150+ leading retailers across key metrics and categories, enabling you to adapt your strategy throughout Peak week. Powered by 8 years of data, get the insights you need in November, without waiting for post-peak reports.
Live IMRG events
Membership gives you access to IMRG’s events programme, connecting you with a network of retail peers. From intimate Problem-Solving Breakfasts and larger Connect events to exclusive Leaders’ Lunches, these sessions offer opportunities to share strategies, discuss challenges, and gain insights to support better decision-making and performance improvement. View upcoming events on our events page.
Weekly Ecommerce Market Update
Members receive IMRG’s weekly Ecommerce Market Update, delivering expert analysis of the Online Retail Index, including revenue performance and in-depth metric and topic insights. Designed to complement the Digital Dashboard, it helps you benchmark performance, understand market shifts, and make informed decisions each week.
Tailored Ecommerce Research
IMRG runs ongoing research throughout the year, shaped by member input and turned into insight-led reports for your team. With exclusive early access, these reports cover areas such as customer acquisition, AI, cross-border trade, search, and promotions, supporting benchmarking, trend analysis, and performance improvement. See examples of available reports here.