ASK BOSCO in the spotlight

ASK BOSCO TESTIMONIAL

We’ve been part of the IMRG Solution Provider Community for a number of years now. Working with IMRG has enabled us to connect with retailers in a more organic way, rather than relying purely on outbound. 

 

What stood out quickly was how targeted the interactions are. Through events like Christmas Connect in 2025, we were able to meet a large number of retailers in a short space of time and have meaningful conversations rather than surface-level introductions.  

 

The roundtable and 1-2-1 format works really well. Conversations feel natural and you get a much clearer view of the challenges each retailer are facing, making post-event follow-up much smoother. 

 

We also took part in a number of weekly Ecommerce Market Update webinars, which gave us a platform to get in front of retailers in a relevant way. It’s a strong format for sharing insight, but also for building visibility with the right audience. 

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"We have signed many clients through the engagements with IMRG over the years. It's a great way to access not only new client prospects but also to see existing clients and get feedback on the problems that the e-commerce world is facing that our solutions can help fix."
John Readman
ASK BOSCO®

ASK BOSCO CASE STUDY

Challenge 
ASK BOSCO found traditional outbound methods to be inconsistent, finding it difficult to find the right event and community organisations that helps them to reach the right retail audience. Conversations were typically transactional and lacked depth, making it difficult to build long-term relationships. 

 

Approach 
By participating in IMRG events, the company focused on becoming part of the wider retail community rather than relying solely on outbound. 

Through roundtable-led events, ASK BOSCO were able to build familiarity with IMRG’s audience over time while gaining a clearer understanding of retailer priorities. 1-2-1s also helped the team to build a rapport with key contacts. 

 

Outcome 
ASK BOSCO was able to connect more consistently with relevant contacts, and where initial conversations were not directly commercial due to their insight-led approach, they often led to introductions to the right stakeholders internally. 

From the events ASK BOSCO have been able to build a more stable pipeline and develop relationships that progressed into ongoing commercial discussions and results. 

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