Epsilon Abacus is the UK’s leading consumer data specialist for targeted direct mail campaigns. eCommerce and high street retailers contribute to and leverage the vast depth of data within the Abacus Alliance to gain insight on their customers’ actual buying behaviours across the UK retail market. They then use this insight to drive their direct mail customer acquisition and retention campaigns. In recent years, eCommerce marketers who are generally more familiar and comfortable with digital marketing channels have, with the help of Epsilon Abacus, started to realise the value of direct mail to drive incremental online sales and acquire more valuable customers.
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