IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘Unifying & Activating Your Customer Data’, with Hans Singh, Senior Sales Executive at  , answering questions such as: What are the problems organisations typically face when trying to unify customer data? How can organisations identify users, and link all the data points that have been collected? & How do businesses improve their customers’ buyer journeys?