IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘The Role Of Referral In Marketing Strategies’, with Mark Choueke, Marketing Director at Mention Me, answering questions such as: What do you see as the biggest challenges facing marketers? How does referral sit within an effective marketing strategy? and What business goals can referral achieve for brands?