IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘The Importance of CX & Customer Retention During the Financial Squeeze’ with Kim Johal, Senior Retail Lead UK&I at Infobip, answering questions such as: What advantages does a customer data platform offer? How can retailers achieve the right message, right channel, right time? & How can they ensure their messaging is timely?