IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.
This weeks topic was ‘The Future is Now: What Next for Paid Automation?’, with Tom Chandler, Head of Paid Search & Shopping at Mediaworks, answering questions such as: What do you mean by ‘paid automation’? What are the benefits of using it; why should retailers consider it? and What are the new features and focuses on the horizon that advertisers need to start thinking about?