IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data expert, Andy Mulcahy, goes against the clock to quiz our special guest experts around key issues facing the industry.

This LinkedIn Live focussed on ‘Subscription models in eCommerce’ with Gary Hammond, Head of Product at Kooomo, answering questions such as; Why would a B2C company consider a subscription model? What about direct to consumer companies? and What approach should companies take to incorporate subscriptions into their strategy?