IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘Should Retailers Be Media-Owners’, with Adam Yates, Sales Director, Retail Media at Criteo, answering questions such as: Why should retailers consider it? What are the risks & who is it not for? and How do you see this area evolving in future years?