IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘Rethinking Social Commerce: Live Video Shopping & UGC’, with Mark Dunster, SVP Sales at StoryStream, answering questions such as: What is ‘digital word of mouth’ and how can retailers take advantage of it? What are the key benefits of user-generated content strategies? & Why do you see Live Video Shopping as a new route to engagement?