IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘Making Marketing Communication Budgets Go Further’ with Tom Rahder, CMO at Esendex, answering questions such as: What steps can marketers take to find budget efficiencies? Are all customer communication channels created equal? & What are the most effective customer strategies you’ve seen for improving ROI?