IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic is ‘How Should Retailers Approach the Metaverse?’, with Marcel Hollerbach, CIO at , answering questions such as: How would you define the metaverse? Is it the next big thing, or just another fad? & Why should retailers be interested in it?