IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘How Retailers Can Improve Their Customer Experience’ with Alex Dale, Head of UK Partnerships at Voyado, answering questions such as: How can retailers increase customer acquisition? How can we reduce customer loss? & How can retailers improve campaign conversion?