IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘Direct Mail Marketing – Find Subscribers That Stick’, with Ben Collier, Business Development Director at Epsilon Abacus, answering questions such as: Why is direct mail such a popular customer acquisition channel for subscription brands? What is it about direct mail that provides the uplift in long term value? and When is the right time for subscription brands to invest in direct mail?