IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘Delivering Ecommerce Videos That Convert’, with Karin McConkey, Senior Product Marketing Manager at Brightcove, answering questions such as: Why is video important to e-commerce? How can video have a direct impact on sales? How do you see video evolving for e-commerce retailers?